Sony is making some impressive ‘green’ claims with its new BRAVIA WE5 series of Full HD LCDs.

Dubbed the "eco TV", the electronics giant says that the WE5 is equipped with the first-ever micro-tubular HCFL backlight. It claims this is the key to its ability to cut power consumption by more than 50 per cent.

The WE5 is the flagship of the new BRAVIA line-up, which Sony says consumes an average of 20-30 per cent less power than last year’s range.

Among the WE5’s other energy saving innovations is an intelligent Presence Sensor that detects the body heat and movement of anyone sitting within normal range of the screen.

Sony says that if the viewer leaves the room – to answer the door or during a commercial break – the sensor activates an energy-saving ‘picture off’ mode, while leaving TV sound on.

The picture turns back on as soon as the viewer re-enters the room. If no movement is detected in the room – perhaps when the viewer has fallen asleep in front of the screen – the set automatically switches to standby after 30 minutes.

The new BRAVIA also has an Energy Saving Switch that is able to cut electricity bills even further, the electronics company claims.

It says that other televisions draw a small amount of power when they’re in standby or even when switched off.

Flipping a conveniently-placed switch on the WE5 will turn the set off completely. Switch back on again and the TV returns immediately to its previous state.

It’s intended as a smarter, more convenient alternative to manually unplugging the TV when it’s not in use.

Obviously, Sony is keen to stress that the WE5 can deliver in terms of picture quality as well.

Aside from its eco credentials, the Full HD 1080p LCD panel has Sony’s new BRAVIA Engine 3 and Motionflow 100Hz technology with Image Blur Reduction.

The new BRAVIA line-up is due for release in the spring. The BRAVIA WE5’s other green credentials include:

  • Full HD 1080p (40, 46-inch) LCD TV
  • Smart Presence Sensor switches off picture when set is not being watched
  • Energy Saving Switch reduces power consumption to zero
  • Easily accessible, energy-saving ‘Eco settings’
  • Reduced energy consumption
  • Space-saving design cuts transportation carbon emissions

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