Sony is planning on creating a hybrid Blu-ray – with a game and movie on the same disc.
The move is being viewed as a way to boost the appeal of the Playstation 3 in the face of falling prices for Blu-ray players and the increasing popularity of games consoles such as Wii and XBOX 360.
The company is currently working on making the most of Blu-ray’s 50GB capacity by basically burning a full-length feature film to the empty space on a game-disc, which typically only uses around 30GB.
Sony’s director of hardware marketing, John Koller, said that there will be as many as two or three releases of the new hybrid discs this year.
"There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year," Koller told VideoBusiness.
Whether there is sufficient appeal in movie-based games remains to be seen – especially if Sony refuses to drop the prices of the PS3.