SES ASTRA and Samsung announced today that they will jointly promote 3D television to the market. Under the terms of the agreement, Samsung will support SES ASTRA with 3D television content for its new 3D demo channel to be launched on 4 May 2010.

The demo channel will be broadcast free-to-air via ASTRA’s orbital position 23.5 degrees East, and is intended to help retailers promote 3D television to end-consumers at the point of sale.

Ferdinand Kayser, President and CEO of SES ASTRA, said: “The new ASTRA 3D demo channel demonstrates the huge advantages of satellite for the transmission of high quality 3D TV signals, and the leading role of SES ASTRA in driving innovations in broadcasting technology. We are proud to partner with Samsung, and we are confident that 3D television will become the next driver for the home entertainment market.”

SH Shin, President and CEO of Samsung Electronics Europe, added: “As the first manufacturer to bring 3D television to the consumer market, Samsung is at the forefront of 3D innovation. By partnering with SES ASTRA, Samsung will be the first manufacturer to demonstrate live streamed 3D content through this free promotional channel, and can showcase the full capability of its innovation in 3D technology. The content we provide to ASTRA’s 3D channel will help consumers to realise the true potential of the 3D television experience.”

The launch of ASTRA’s 3D channel will take place on 4 May at the ANGA Cable trade show in Cologne, Germany. The transmission details for the channel will be communicated shortly.

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