Sales of high definition plasma TVs have risen by 37 per cent in the third quarter compared to last year’s figures.
A survey by DisplaySearch has shown that consumers are being enticed to buy plasma sets by sweeping price cuts, especially on 32-inch sets.
The leading brand is Panasonic, with around 40 per cent of revenue on plasma TVs, followed by Samsung (29%), LG (22%), Pioneer (5%), and Hitachi (4%).
The clear favorite in terms of screen-size for plasma is 42-inch sets (49%), although 50-inch sizes are increasingly popular (29%).
Shipments of 32-inch screens accounted for 12% of the market.