The executive who helped Panasonic develop its Blu-ray discs and 3D FullHD TV technologies has been named as the new chief technology officer of Panasonic Consumer Electronics North America.

Eisuke Tsuyuzaki, Panasonic’s Hollywood Laboratory managing director, is replacing Paul Liao who is leaving the company to be the new CEO of Cable Television Laboratories.

Tsuyuzaki has served in the Panasonic Hollywood Laboratory as managing director since 2005.

Eisuke Tsuyuzaki, chief technology officer of Panasonic Consumer Electronics North America

While in the post he directed the company’s next-generation entertainment R&D activities in the US, including the development of the Blu-ray Disc format and 3D FullHD TV technologies.

Tsuyuzaki is well known in Hollywood studio circles, furthering Panasonic’s ties with the software and creative communities.

He is regarded as the consumer electronics industry’s chief champion of Blu-ray.

A participatant in various panels, conferences and seminars with his studio counterparts, he has talked up the format in both the trade and the consumer media.

He also masterminded several big Blu-ray Disc promotions.

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