NXP has launched a new global single-chip LCD TV platform that it claims will give mid-range TVs an HD viewing experience previously only available on higher end sets.

Founded by Philips, the semiconductor company believes its new platform will allow manufacturers and content providers to bring a broad range of Internet and digital video content to a significantly wider audience.

The new NXP TV550 platform combines the manufacturer’s digital TV processing and picture quality technology into one fully integrated single-chip.

This enables it to deliver a production-ready reference design that speeds manufacturers’ development and dramatically reduces bill-of-materials, according to NXP.

Christos Lagomichos, executive vice president and general manager of BU Home, NXP Semiconductors, said the new platform would enable manufacturers to offer a range of advanced high definition TV features only previously available in high-end sets.

Key to this was NXP’s PNX85500 processor and proprietary Motion Accurate Picture Processing (MAPP2) technology.

The TV550 platform will be available in engineering samples in Q1 2009.

The NXP TV550 features:

  • DVB-T
  • MPEG4/H.264 decode
  • HDMI reception
  • Decoding of digital SD and HD content
  • advanced programming
  • ethernet
  • CI+ security features to ease the delivery of IP TV content.

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