LG has launched the first DivX HD 1080p certified Blu-ray player.

The BD390 – originally displayed at CES in January – has an 802.11n WiFi module and support for DivX streaming from a DLNA server.

It includes BD-Live support, 7.1-channel audio output, 1GB of inbuilt memory and a USB 2.0 socket.

The BD390 also features support for Netflix, CinemaNow, NetCast, and YouTube streaming, and comes bundled with Nero MediaHome Essentials to connect the player to household PCs and media servers.

In April, LG announced that its new range of HDTVs will be capable of playing full DivX HD 1080p videos.

While DivX support may not be on everyone’s wish-list it will certainly appeal to the more tech-minded consumer.

With DivX 7, a full two-hour HD film can be compressed to around 8 GB – so capable of being stored on a double-layer DVD.

It also sets LG’s latest high-def player apart from the competition – certainly not a bad thing in today’s busy marketplace.

Simon Kang, CEO and President of LG Home Entertainment, said incorporating support for DivX HD 1080p video is a key product differentiator.

The player is available now for USD $399.95.

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