LG Electronics’ HD widescreen LCD monitors – the W53 series – will be available in the UK from next month, the company announced today.

The monitors are the first with automatic brightness control technology specially designed to reduce eyestrain during extended use, according to LG.

This feature apparently automatically optimises the picture settings and the brightness of the screen based on the light in the room and the content being viewed.

The company says that by lowering the intensity of the backlight, it also reduces the W53’s power consumption, making it a more energy efficient option.

Another little innovation aimed at further avoiding eyestrain is a timer that reminds users to take a break from their work at predetermined intervals.

Soyeon Shin, marketing manager, LG Electronics Business Solutions Company, said LG conducted extensive research around monitor usage in Europe and found one of the main complaints people had was eyestrain, caused by the screen being either too bright or too dark.

"To address this, LG has incorporated the world’s first full suite of features that optimises the brightness of the screen in its new W53 series, ultimately reducing eyestrain," he said.

The W53 series’ Cinema Mode feature enables users to eliminate distractions often found when watching online videos, such as pop up adverts, by blacking out everything except for the video clip.

There is also a proximity sensor under the monitor’s bezel which detects when a hand approaches the screen and activates lights to make buttons easy to find. When not in use, the lights disappear.

Screen sizes for the W53 series range from 18.5" to 27" and all monitors larger than 21.5" offer a 1920 x 1080 full HD resolution and a 16:9 aspect ratio.

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