2012 has been a huge year for Hulu. The following article will go over the progress the company made over the past year, its current and future expansion plans and also what is in store for Hulu in the upcoming years.
Hulu Revenue Update
In the year 2012 Hulu earned $695 million dollars in revenue. This number represents a 65% growth in revenue over the past five years, which is high for general industry as well as tech companies.
New Subscriber Numbers
Hulu has expanded its subscriber base substantially in 2012, with around three million current users. These Hulu Plus subscribers represent users that pay to access Hulu and represent a revenue stream separate from the company's advertising based revenue model.
How Has Hulu Content Changed in 2012?
2012 has brought a plethora of new content to Hulu streaming video service. Total titles available have grown by 40% and much of the new content comes from premium, established media companies like Viacom, CBS, and World Wrestling Entertainment. The content additions have done a great deal to make Hulu more competitive with other streaming services like Netflix and Amazon.
Hulu Advertising Changes in 2012
This fiscal year has brought a large increase in the number of advertisers who work with Hulu. In 2012 Huku has worked with over a thousand different advertising firms which represents a 28% increase over the same advertising partnerships from one year ago. Not only are advertisers who work with Hulu becoming more diverse, they are being drawn to the company by the ability to effectively target an audience and reduce the amount of wasted commercial impressions.
One big project that Hulu will be focusing on in 2013 will be to expand into the Japanese market with special Japan-only programming and production of domestic Japanese shows for usage on the Hulu Japan site. This expansion combined with the solid revenue and content numbers bodes well for the future of Hulu in the online content streaming industry.