FootageBank HD has launched a new royalty-free division offering high def content for online and mobile platforms.

Called, the service provides web accessible HD content for use in PodCasts and webisodes.

Paula Lumbard, founder and president of FootageBank HD, said the new service had more than 10,000 new clips with more coming weekly.

"Early on, we recognized the value of HD footage, which allowed FootageBank HD to prepare for the high demand," she said.

"With an eye on the future, we anticipate the same need for programming and tools to create content for PodCasts, webisodes or anything in the mobile media space."

The LA-based HD footage specialists shot most of the content with Panasonic P2 and Sony XD cameras within the last year.

All the clips are offered in their native codecs, without compression.

The HD 16 X 9 widescreen format is immediately downloadable and royalty free. is offering the clips at one price point.

"It is our intention to be the leader in serving the growing demand for downloadable 16 x 9 content in digital files created with the new mobile HD camcorders," states Lumbard.

"We are seeing growth in this market around the world, and expect demand to continue as the consumers of media more and more turn to their mobile ‘third screens’ for their entertainment."

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