The number of HDTVs in European households is set to rise from 59 million now to 170 million by 2013.
What’s more encouraging is the number of HD channels distributed in Europe should go from the current 130 to more than 600 in the same period, according to a study by NPA Conseil and Euroconsult.
The boost to high-def content should hopefully go some way to address Europe’s dismal performance compared to the US and Japan.
An In-Stat study recently highlighted the fact that 61 per cent of the global total of 36 million HDTV households – defined as households having both an installed HD-capable TV set and also receiving and watching HD programming – are in the US.
Last year, France was the first in Europe to launch an HD platform on DTT.