ArcSoft today announced a plug-in for its universal high-definition multimedia player which it says brings most standard-definition video to near HD quality.

Called SimHD, ArcSoft’s in-house upscaling technology uses NVIDIA CUDA parallel computing architecture to upscale standard DVD movies to up to 1,920 x 1,080.

The company says it also sharpens and enhances the picture with vivid colours.

To use the plug-in a copy of ArcSoft’s TotalMedia Theatre software and a sufficiently powerful CUDA-compatible GPU.

Michael Steele, general manager of visual consumer solutions at NVIDIA, said the solution was a great way to upgrade an existing collection of DVDs into near-HD quality.

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