Apple’s CEO Tim Cook recently admitted that Apple takes into account Chinese consumer tastes as it designs its products. He further revealed that Apple considers details such as color palettes that are specifically tailored to suit local tastes.
The decision to include a gold iPhone last year for instance was a bold statement of inclusion of its Chinese customer’s tastes where gold is a favorite. Greater Chine, which includes Hong Kong and Taiwan, is now Apple’s 2nd largest market and it is also a battleground for the American company as it faces stiff competition from Xiaomi Corp. and Samsung Electronics.
Tim made this comments last month during a tour to China where he was visiting the company’s largest store worldwide in eastern city of Hangzhou. Tim also commented on the Apple Watch saying that it had already had a promising start having attracted more developer interest than the earliest iPads and iPhones had. Developers are developing more than 3,500 apps for the wearable and that is far ahead of the 500 apps available for the iPhone (2008 edition) and the 1,000 apps for the 1st iPad back in 2010, he added.
Apple is still silent on the initial sales for the watch, which is considered its first truly new product after the death of co-founder Steve Jobs. It is also seen as a key test on Tim’s ability to shape the company’ products.