Former Nuance exececutive Mike Wehrs has been appointed president and CEO of the Mobile Marketing Association.
The move follows the departure of Laura Marriott.
|Mike Wehrs, CEO MMA|
Wehrs joins the MMA from Nuance Communications, where he was vice president of Industry Affairs and Evangelism.
He has also served on the board of directors and executive committees for a number of organisations, including the CTIA.
In the new role Wehrs is to concentrate on promoting the MMA’s charter to "build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide".