Business News Holding

Tag: training

  • MWC 2010: Interview with Edvin Ruud, CEO and President of Apis

    Apis Technical Training is a technology training company. They deliver trainings to operators, suppliers, service providers, regulators and consultants globally. They provide in-depth 2G/GSM, 3G/UMTS and 4G/EPS courses and business training covering the mobile evolution and its business impact on operators.

    They recently launched on-line training, enabling participants to enjoy Apis renowned training anytime and anywhere. They claim that unlike traditional e-learning, Apis’ on-line training is interactive, engaging and reduces the overall cost of training significantly.

    At the Mobile World Congress we talked to Edvin Ruud, CEO and President of Apis.

  • Smartphones Confuse a Fifth of New Users


    The US telecoms giant Sprint is to offer free, in-store smartphone training in an effort to reduce the number of phones returned to it by confused customers.

    This could be a reflection on the technical competence of the average purchaser of today’s function-packed smartphones.

    Or it could be that retailers and manufacturers aren’t doing enough to explain how new handsets operate.

    Whichever it is, the fact that 21 per cent of Sprint’s smartphone buyers come back to the store to return the phone or to seek help in setting it up and learning to use it, is a mite worrying.

    In response, employees at the US’s number three mobile carrier will be able to provide training.

    Initially the program is only in Sprint-owned stores but it is to be rolled out to selected independent stores as well.

    Sprint has hired extra employees for every store to handle the workload.