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Tag: teradata

  • Forrester Research Recognizes Teradata Integrated Marketing Cloud as a Leader in Real-Time Interaction Management

    Forrester Research Recognizes Teradata Integrated Marketing Cloud as a Leader in Real-Time Interaction Management

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    A recent study conducted by Forrester Research has recognized Teradata as a leader in Real-Time Interaction Management (RTIM).

    Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.”

    In the report, Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category.

    Specifically, the report notes Teradata “builds on cross-channel campaign management strengths,” and that it “provides an enterprise-class decision engine for digital and offline execution.” The report also states that Teradata “references praise customer profiles and segmentation, analytics, business rules, and recommendation capabilities,” and states that Teradata “made investments to address digital experience delivery across the retail, travel, hospitality, financial services, and telecommunications sectors.”

    Marketers continually seek better ways to deliver more contextually relevant experiences for their customers. And analytics solutions have evolved significantly to where some RTIM solutions, such as Teradata Real-Time Interaction Manager, can leverage data across both digital and offline channels.

    “Telenor Denmark is developing an integrated, enterprise approach to planning, developing and managing customer communication across multiple channels, product lines, and business locations. Teradata Real-Time Interaction Manager is enabling us to leverage data in our network, billing and CRM systems to communicate with customers based on real-time events to deliver real-time personalized next-best offers,” said Petr Taborsky, senior director, Customer and Business Intelligence, Telenor Denmark.

    “Marketers want and need to deliver individualized messages in a meaningful context. And consumers expect informed, real-time dialogue with brands. Our real-time decisioning makes this possible. I believe that this new report recognizes the contributions Teradata is making as a leader in this important category,” said Bob Fair, Teradata Co-President and head of Teradata Marketing Applications.

  • Teradata Announces Availability of Its Newest Database for Enterprise Intelligence

    Teradata Corporation, the company solely focused on data warehousing and enterprise analytics, today announced general availability of Teradata 13, which includes Teradata Database 13, Teradata Tools and Utilities 13, services and partnerships.

    Teradata acts as a single data store that can accept large numbers of concurrent requests from multiple client applications. Teradata Enterprise Data Warehouses are often accessed via ODBC or JDBC by applications running on operating systems such as Microsoft Windows or flavors of UNIX. The warehouse typically sources data from operational systems via a combination of batch and trickle loads.

    Teradata 13 enables data to stream up to two times faster into the data warehouse. Simultaneously, tens-of-thousands of variables can be analyzed directly in the database. The high-speed data loading and analysis do not interrupt or slow each other, providing agility for business users. The loading of data at high speed has been made possible by using specialized tables to support businesses that accumulate massive data volumes like retail and financial services.

    The query optimizer interprets a query and determines the most efficient way for the database to process it providing business users with a rapid response to their queries. Database administrators and application developers don’t have to be involved, because these enhancements deploy automatically.

    “A data warehouse must deliver analytical muscle, not just scalable storage. Teradata 13’s ability to balance complex workloads is key to this effort. The addition of geospatial and temporal capabilities will provide Teradata customers with entirely new opportunities for business models.” said Scott Gnau, head of development, Teradata Corporation.

    According to Gnau, “Teradata customers will be able to improve the processing of selected geospatial queries by as much as 20 times by integrating and analyzing geospatial or location data along with customer and operational data in-database. Geospatial processing is the latest process that is executed in parallel inside the Teradata Database along with in-database OLAP (On-Line Analytical Processing) and in-database data mining with SAS. The integrated geospatial data and the high performance of Teradata Database will add a significant new data dimension for customers seeking to increase the intelligence of their enterprise.”

    For customers using OLAP for standard business analytic queries, some type of queries are supposed to run up to 20 times faster on Teradata 13. The Teradata Database patented “intelligent scanning” innovation, eliminates the need to scan data whenever possible, unlike some vendors that focus on brute force, which wastes resources by unnecessarily scanning rows and rows of data.

    Teradata is a massively parallel processing system running a shared nothing architecture. It is offered on Intel servers interconnected by the proprietary BYNET messaging fabric. Teradata systems are offered with either Teradata-branded LSI or EMC disk arrays for database storage.