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Tag: study

  • Forrester Research Recognizes Teradata Integrated Marketing Cloud as a Leader in Real-Time Interaction Management

    Forrester Research Recognizes Teradata Integrated Marketing Cloud as a Leader in Real-Time Interaction Management

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    A recent study conducted by Forrester Research has recognized Teradata as a leader in Real-Time Interaction Management (RTIM).

    Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.”

    In the report, Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category.

    Specifically, the report notes Teradata “builds on cross-channel campaign management strengths,” and that it “provides an enterprise-class decision engine for digital and offline execution.” The report also states that Teradata “references praise customer profiles and segmentation, analytics, business rules, and recommendation capabilities,” and states that Teradata “made investments to address digital experience delivery across the retail, travel, hospitality, financial services, and telecommunications sectors.”

    Marketers continually seek better ways to deliver more contextually relevant experiences for their customers. And analytics solutions have evolved significantly to where some RTIM solutions, such as Teradata Real-Time Interaction Manager, can leverage data across both digital and offline channels.

    “Telenor Denmark is developing an integrated, enterprise approach to planning, developing and managing customer communication across multiple channels, product lines, and business locations. Teradata Real-Time Interaction Manager is enabling us to leverage data in our network, billing and CRM systems to communicate with customers based on real-time events to deliver real-time personalized next-best offers,” said Petr Taborsky, senior director, Customer and Business Intelligence, Telenor Denmark.

    “Marketers want and need to deliver individualized messages in a meaningful context. And consumers expect informed, real-time dialogue with brands. Our real-time decisioning makes this possible. I believe that this new report recognizes the contributions Teradata is making as a leader in this important category,” said Bob Fair, Teradata Co-President and head of Teradata Marketing Applications.

  • Security Study Shows Canadian Businesses Not Prepared For Security Threats

    Security Study Shows Canadian Businesses Not Prepared For Security Threats

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    According to new research from Cisco, Canadian businesses are not equipped to respond to security threats within their networks. The study, which combines the views of Canadian businesses and consumers about security at work, also found there are discrepancies between the preparedness of large and small businesses.

    Respondents were asked questions about security policies, practices and recent cyber-attacks at their business, including their security preparedness for new IT consumption models such as mobile and cloud-based applications.

    Cisco’s findings indicate many Canadian businesses operate without any security strategy for their network, leaving them woefully underprepared to take advantage of new opportunities created by the Internet of Everything (IoE) and making them highly susceptible to threats such as data loss or theft.

    With IoE driving the connection of people, processes, data, and things, the number and type of attack vectors will continue to increase exponentially, driving the mandate that security must become top of mind for businesses in today’s connected world.

    Key Findings

    Canadian businesses are unprepared for future security threats.

    • 6 out of 10 businesses either do not have a security strategy in place, and/or are unsure whether their security strategy accounts for an evolving data centre and IT consumption model, or do not have a strategy to prepare for these changes.
    • Nearly one in 10 (8%) of Canadian businesses overall are still unsure whether they experienced a security threat, attack or breach on their network in the last 12 months.
    • 15% of Canadian businesses still do not have a security strategy in place.
    • 1 in 5 (22%) Canadian businesses report they have experienced a threat, attack or breach in the last 12 months.
    • Canadian businesses with less than 100 employees are the most likely to not have a security strategy (26%), while mid-sized businesses are the least likely to have a strategy in place for changing IT consumption models (25%).
    • One in three (31%) of Canada’s largest companies are unsure whether their IT security strategy accounts for evolving data centre and IT consumption models.

    Canadian businesses are slow to protect company data on employee-owned devices.

    • Less than 60% of Canadian businesses have IT solutions in place to protect company data on employee-owned devices.
    • Nearly a quarter (24%) of employed Canadians use a personal device for work despite being employed by a company that does not allow this practice. Another 11% do so without knowing if it is allowed by their employer or not.
    • The Canadian businesses most prepared to protect company data on employee-owned devices are those with more than 1000 employees (64%). Those least prepared are businesses with less than 100 employees (44%).
    • Almost half (48%) of employed Canadians believe they are allowed to bring and use personal devices on the corporate network, while 57% of Canadian businesses believe they have IT solutions in place to protect data on employee-devices.

    Source: Cisco

  • Almost Half of the U.S. Adults Have a Smartphone

    Smartphones are now more popular than conventional mobile phones among the U.S. adults, according to a study released on Thursday, confirming a trend of aggressive spread of these “pocket minicomputers”. 

    According to the study conducted by Pew Research Center University, nearly half ( 46%) Americans of at least 18 years old had a multifunction phone in February, compared with 41% who owned a normal mobile phone and 12% who never used one of the two.

    A study conducted in May last year concluded that only 35% of American adults had a smartphone, compared with 48% who used a traditional phone.

    Devices running the operating system developed by Google, Android, are the most numerous, being in the hands of 20% of the owners of this type of device, from 15% in May 2011. Apple’s iPhone is ranked second with 19% of users compared to 10% in May, clearly outpacing Blackberry produced by Research in Motion, which is in a deep fall (10% in May 2011 to 6% in February this year). Only 2% of the rest have a phone running the Windows Phone operating system, developed by Microsoft, a report unchanged compared to May 2011.

    The survey conducted by Pew Research Center showed that all demographic categories, men and women, young and middle-aged or third-aged, urban and rural, wealthy and less wealthy, they all participated at the smartphone phenomenon.

    The study was conducted between January 20 and February 19 on a sample of 2253 adults and has an error margin of plus or minus 2.7 points.

  • Video Conferencing Becomes More Common Among U.S. Physicians

    Seven percent of U.S. physicians use online video conferencing to communicate with any of their patients, according the new Taking the Pulse study of physician digital adoption trends from pharmaceutical and healthcare market research company Manhattan Research.

    This year’s study of 2,041 U.S. practicing physicians includes a focus on how physicians are using technology in the practice, such as for electronic health records, electronic prescribing and interaction with patients.

    As video chatting becomes more common, this type of communication is emerging as a way for physicians to consult with patients about non-urgent issues, such as follow up questions from an office visit, or to connect with geographically dispersed patient populations that may not have nearby access to specialists. The study also found that certain specialties, such as psychiatrists and oncologists, are more likely to be using video conferencing with patients.

    “Telemedicine has the potential to open up consultations with top specialists, regardless of your location,” said Meredith Ressi, Manhattan Research President. “Combined with the impending shortage of primary care physicians, the implications of these technologies for how healthcare is delivered in our country are remarkable.”

    However, the study found that physician concerns regarding reimbursement, liability and HIPAA are still major barriers to communicating online with patients. Some of these issues are starting to be addressed as telemedicine solution providers such as American Well partner with insurance companies to facilitate payment and increase their security measures. “Despite these hurdles, we still expect to see more physicians use this model to improve practice efficiency and expand their patient base, without the overhead associated with only in-office visits,” Ressi said.

  • Rising Demand For VoIP Tied To Bundled Packages


    A growing number of UK broadband users plan to start using VoIP in their homes, according to research.

    The study by consultancy Booz and Company found that 44 per cent of consumers plan to use VoIP in the next six months.

    It also showed that 45 per cent of respondents want to bundle their communications packages to include telephone, broadband and television.

    John Ward, principal in Booz and Company’s UK CMT practice, said the recession is revealing characteristics about consumers that operators can capitalise on.

    He said that the successful service providers will be the ones that offer the most innovative ways of purchasing telecoms and media services.

    Other research in the UK found that very few broadband users in the UK switch their service provider in order to get the most affordable package.

    Comparison website Consumer Choices reported that just ten per cent of broadband users switched their service in 2008 for a better deal.

  • The future is bright for new breed of handheld multi-media devices pitched between the iPhone and notebook computer


    Smaller than a notebook computer with a larger screen than a Smartphone – this is how the authors of research into Mobile Internet Devices (MIDs) define them.
    Consumers may still be relatively unaware of this emerging class of device, but that’s unlikely to be the case for long.
    Global sales of MIDs expected to leap from 305,000 units shipped in 2008 to a projected 40 million in 2012, generating USD12 billion in revenue.
    At least that’s the conclusion of a survey by semiconductor analysts Forward Concepts, which examined the market potential for MIDs and provided forecasts for both the devices and the integrated circuits that enable them.
    It says that MIDs will have an unprecedented level of multimedia capabilities and typically will come in a tablet-like form factor.
    “In our opinion, MIDs are not designed to replace mobile phones (or Smartphones) but to be used as companion devices,” the report states.
    “They will rival notebook computers in features and capabilities yet come in a significantly smaller, lighter, fit-into-your-coat-pocket form factor, thus spurring the birth of a whole new class of mobile multimedia devices that fall in between a Smartphone and notebook/tablet computer.”

    Titled Strategies & Insight into the Emerging Class of Mobile Internet/Multimedia Devices, the study says MIDs represent a new class of mobile communications and lifestyle devices.
    Their hardware, software and form factor will require design from the ground up in order to meet market requirements for features, price, performance, and power requirements.
    “The user interface will be key to success and will likely need to be capable of responding not only to touch-based inputs but also keep pace with other evolving input methods such as ones based on motion, gesture, placement, and so on,” the report continues.
    “Although Apple’s 3G iPhone ploughs new ground in internet access, user interaction and utility, we don’t consider it to be a MID, since we believe a true MID also requires a larger (4- to 6-inch) screen with higher resolution (VGA), TV out and optional Mobile TV capabilities.”
    Integrated circuits for MIDs are forecast to grow from USD 29 million in 2008 to USD 2.6 billion in 2012, with Texas Instruments and Qualcomm described by the survey as being the two best-positioned non-X86 semiconductor vendors for supplying stand-alone applications processors for all classes of MIDs.
    It says Intel has a much better shot at UMPCs, being predominantly an enterprise play, where x86 compatibility is important, and with battery life expectations in line with notebooks.