Business News Holding

Tag: sndk

  • SanDisk 32GB Flash Card Handles HD Video


    SanDisk is offering a new Extreme SDHC card which it claims is the world’s fastest 32GB card – with both the capacity and I/O speed to handle HD video clips.

    With a sustained write speed – up to 30 megabits-per-second – the company said it is fast enough to capture a storehouse of up to 160 minutes of full HD (1920×1080) video at a 24Mb/s data transfer rate.

    According to SanDisk, the card also is compliant to the SD Association’s new Class 10 specification, which exceeds requirements for today’s high-definition (AVCHD) video recording.

    Susan Park, SanDisk director of Retail Product Marketing, said a memory card’s write speed plays a crucial role in the overall system of the camera when taking pictures in rapid succession.

    "If a card cannot process data quickly enough, then the burst-mode shooting may pause unexpectedly as the card catches up to the camera," she said.

    Burst-mode bottlenecks can lead to missing an important shot, especially at sporting or other fast-motion events, according to Park.

    "The market for entry to mid-level DSLR cameras is growing," she said. "This card’s 32GB of storage and fast read/write speeds enable DSLR users to shoot without worrying about storage or speed limitations."

    The SanDisk Extreme SDHC 32GB cards will begin shipping worldwide to major retailers in August.

  • Sony Ericsson Drops Proprietary Memory Cards For Standard MicroSD


    Sony Ericsson is to stop using its proprietary memory card format in favor of the standard and more popular MicroSD.

    The change will will make moving content between the mobile handsets and PCs easier.

    Among the first Sony Ericsson products to make the shift from Sony’s own Memory Stick Micro cards will be the Satio, Aino and Yari announced last week.

    Sony’s memory cards are a bit narrower and longer than the standard ones made by SanDisk and other companies – making it impossible to insert it into a computer’s built-in memory card reader.

    A user was required to connect their phone to the computer using a cable to transfer music, photos and other content between the two devices.

    While that’s standard practice for many phones, including the iPhone, having standard components makes it easier if not also cheaper.

  • SanDisk CEO Harari Bullish About Flash Memory


    SanDisk CEO Eli Harari believes that at $2/GB SSDs aren’t competitive yet with hard drives.

    But he is bullish about the technology’s prospects and believes it offers an ideal storage solution for netbooks.

    In an interview with Tech Trader Daily, he said that you can buy an 80 GB HDD for USD $30-$35.

    SanDisk CEO Eli Harari

    However, that same USD $30 would only get you 15 GB of flash. He suggests that 32 GB of storage is probably enough for many netbook applications.

    But to be competitive with hard drives, Harari said the flash industry will have to be able to sell at USD $1/GB while maintaining profitability.

    He said that wasn’t possible at the current 42-43 nm process technology now used for manufacturing flash.

    But he believes it should be possible at 24 nm, or two generations ahead of the current technology.

    Harari told Tech Traders usage of SSDs will start to pick up in this year’s second half and hit the mainstream in a big way in 2011.

  • Sandisk Sees Growth In Mobile Devices


    Sandisk expects increased demand for its mobile storage products as a result of continued growth in the smartphone, MIDs and notebooks sectors.

    The flash memory provider said demand for its mobile solutions was actually increasing – as were prices.

    Eli Harari, Sandisk’s CEO, speaking in its first quarter earnings this week, said he expected demand for NAND to continue to grow particularly for mobile and portable computing platforms.

    He said this would help absorb the industry supply growth projected for second half of 2009 and ensure price stability.

    Pointing to the changes currently taking place in the mobile market, he compared them to those experienced by the Internet in its early days.

    He said these would also have important implications for Sandisk’s mobile storage business.

    Apple’s iPhone and its App Store, RIM’s Blackberry Market, the adoption of Android by smartphone makers, as well as Nokia and Microsoft’s plans were all mentioned as playing a role in fuelling the demand for flash memory.

    "The opportunity for us is these devices will have to be content with wireless bandwidth and coverage limitations, making off-line, local caching of increased amount of data, central to devices’ usability," he said.

    "Paradoxically, the promise of always-connected devices in cloud computing is resulting in the ever greater need for local storage on the devices themselves."

    Harai said Sandisk was seeing increasing demand from "major players" in the mobile ecosystem for its mobile storage solutions, including Mobile Card, embedded iNAND and solid state drives for notebook PC’s.