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Tag: smartphone-sales

  • Mobile Phone Sales Fell in 2012 While Smartphones Thrived

    Half of last year, the research and market analysis company Gartner warned that sales of handsets are in decline, the final report for last year, which was published today, confirming the trend observed in August.

    The unfavorable economic climate that people from Gartner blame for this negative trend, has affected the sales figure for mobile phones. Producers managed to sell 1.75 billion pieces, a 1.7 percent decrease compared to performances recorded in 2011.

    The least demanded products were the featurephones, in the last three months they managing to attract only 264.4 million customers, a figure that marks a sharp drop of 19.3 percent compared to the same period in 2011.

    In the same three months of last year, smartphone sales reached a record level, the 207.7 million units representing a jump of 38.3 percent compared to the last quarter of 2011. In 2013, Gartner estimates that sales of smartphones will reach one billion and the entire mobile phone market will recover and reach a figure of approximately 1.9 billion pieces.

    Rivals Samsung and Apple have captured 52 percent of the market. South Koreans last year sold 386.4 million mobile phones, of which 53.3% were smartphones, while Apple, which is only selling smartphones, has sold 130 million handsets, an increase of 22 percent from 2011.

    According to Gartner, the Android platform has captured nearly 70 percent of smartphone market in the last quarter, followed by the iOS, down nearly 3 percent, BlackBerry OS, also in decrease, and Windows Phone, which managed to reach a modest market share of only 3 percent, but which represents almost double compared to the situation in late 2011.

  • Increased Demand for Smartphones in Europe

    Demand for mobile phones increased again in Europe, last year – mostly due to the growing popularity of smartphone. According to the findings of the latest study conducted by the research company GfK, 3.2% more mobile phones were sold in 2011, the sales of smartphones increased by 67%.

    Last year, 258 million handsets were bought by European consumers, a 3.2% increase on 2010.

    In what concerns the smartphone segment, the number of devices sold in 25 European countries surveyed was 93 million. If in 2010, smartphones represented only 22% of sales in the mobile market, in 2011 the percentage increased to 36% – so that in December 2011 the share rised to 45%.

    Retailers in all 25 monitored countries in Europe showed double-digit sales ranging from 35% in Britain and 105% in Eurasian countries such as Kazakhstan, Russia, Turkey and Ukraine. With a share in unit volume of over 17%, the UK is currently the largest market for smartphones in Europe, followed by Germany, Austria and Switzerland, with 16% in total. The average price paid for a mobile phone has increased in Europe by 8% between 2010 and 2011 – up to EUR 200.

    GfK retail expert predicts that the digital devices industry – including mobile phones, TVs, computers, digital cameras, tablet PCs and desktop devices – this year will reach 22% of its global sales only from the sales of smartphones. This would mean an increase of 4 percentage points over the figure recorded in 2011.

    The current analysis is based on data on the growth of mobile market in 2011 from 25 countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Kazakhstan, Latvia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.

  • Gartner: Worldwide Smarpthone Sales Grew 49% in Q1 2010

    Worldwide smarpthone sales to end users reached 54.3 million units in the first quarter of 2010, an increase of 48.7% from the first quarter of 2009, according to Gartner. Mobile phone sales totalled 314.7 million units, a 17% increase from the same period in 2009.

    Gartner report "Competitive Landscape: Mobile Devices, Worldwide, 1Q10" shows that among the most successful vendors were those that controlled an integrated set of operating system, hardware and services.

    "In the first quarter of 2010, smartphone sales to end users saw their strongest year-on-year increase since 2006," said Carolina Milanesi, research vice president at Gartner.

    Q1 2010 saw RIM, “a pure smartphone player”, make its debut in the top five mobile devices manufacturers, and saw Apple increase its market share by 1.2 percentage points. Android’s momentum continued into the first quarter of 2010, particularly in North America, where sales of Android-based phones increased 707% year-on-year.

    According to the report, growth in the mobile devices market was driven by double-digit growth of smartphone sales in mature markets, helped by wider product availability as well as mass market price tags.

    “Increasing sales of white-box products in some emerging regions, in particular India, also drove sales of mobile phones upward. We expect sales of white-box products to remain very healthy for the remainder of 2010, especially outside of China,” said Milanesi.

    The first quarter also saw some movement outside the top five mobile handset vendor rankings: Hong Kong-based manufacturer G-Five made its debut into the top 10, grabbing 1.4% of market share

    The rise of white-box manufacturers from Asia has also helped the "others" section, as a proportion of overall sales, increase its market share to 19.20%, up 2.7 percentage points.

    “This is having a profound effect on the top five mobile handset manufacturers’ combined share that dropped from 73.3 in the first quarter of 2009 to 70.7% in the first quarter of 2010,” said Milanesi.

    In Q1 2010, Nokia‘s mobile phone sales to end users reached 110.1 million units, a 1.2% decline in market share year-on-year. Although Nokia’s midtier products sold well, Nokia lacks a high-volume driver in the high-end, according to the analysts.

    “MeeGo based devices and other high-end products will not rejuvenate Nokia’s premium portfolio until the end of the third quarter of 2010 at the earliest, and Nokia will continue to feel pressure on its average selling price (ASP) from vendors such as HTC, RIM and Samsung,” said Milanesi.

    The reorganisation announced last week demonstrated that Nokia is trying to streamline the reporting process to deliver results quickly, which Gartner believes shows its recognition of the pressure it faces from investors.

    Samsung sold 64.9 million devices in Q1 2010, an increase of 26.3% year-on-year. Samsung was one of the five vendors in the top10 vendors ranking to grow its market share, which increased by 1.5 percentage points year-on-year.

    RIM’s mobile phone sales reached 10.6 million units, a 45.9% increase year-on-year. RIM is making its debut into the top five worldwide mobile handset manufacturers ranking. RIM’s focus this quarter was centred on its ecosystem strategy, its tightly integrated control of store, OS and device played to RIM’s strengths, according to the report.

    The reports also shows that the first quarter of 2010 was Apple’s strongest quarter yet, which placed the company in the No. 7 position with a 112.2% increase in mobile devices sales.

    “Growth came partly from new communication service providers in established markets, such as the UK, and stronger sales in new markets such as China and South Korea,” said Milanesi.

    She claims that the second quarter of 2010 will be a very important one for Apple. “We expect that Apple will present its new iPhone in June during its Worldwide Developer Conference, which will be the first to feature the latest release of the iPhone OS that includes welcome improvements for developers and users, such as multitasking,” she said.

    OS market
    In the smartphone OS market, Android and Apple were the winners in Q1 2010. Android moved to the No. 4 position displacing Microsoft Windows Mobile for the first time. Both Android and Apple were the only two OSs vendors among the top five to increase market share year-on-year.

    Symbian remained in the No. 1 position but continued to lose as Nokia remains weak in the high-end portfolio.

    Smartphones accounted for 17.3% of all mobile handset sales in the first quarter of 2010, up from 13.6% in the same period in 2009.

    “As seen with the iPad and web books based on Google’s Android platform, mobile OS ecosystems are developing and will move beyond smartphones to continue to deliver consumer value and a rich user experience,” said Roberta Cozza, principal research analyst at Gartner.

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