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Tag: shopping

  • Survey: Website or App for e-Commerce? Depends on Your Nationality

    Survey: Website or App for e-Commerce? Depends on Your Nationality

    mobile-shopping1

    Different nationalities have different preferences in their method of online shopping – website/mobile site vs. mobile application, according to a survey conducted by OHT-Mobile.

    The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents – 100 each from the US, the UK, Australia, Canada, Italy, Germany, the Netherlands and Japan.

    58% of all respondents worldwide answered that they prefer shopping using a website. In Canada 67% still prefer to shop using a website or mobile site but in the UK, only 49% express the same preference.

    In Germany, more than half (51%) responded that they prefer either an app or have no preference – meaning that those who prefer to shop on websites (44%) are in the minority.

    The full results are as follows:

    • USA (65% prefer web or mobile site; 21% app; 10% no preference)
    • Canada (67%; 15%; 13%)
    • UK (49%; 23%; 23%)
    • Australia (58%, 11%, 29%)
    • Germany (44%; 22%; 29%)
    • Italy (61%; 16%; 21%)
    • Netherlands (62%; 14%; 22%)
    • Japan (56%; 16%; 23%)

    “The preference for shopping on websites is still strong, but there is a growing trend for app shopping. What’s more is that we are seeing variation between nationalities,” said Ofer Shoshan, CEO of One Hour Translation. “Online retailers should be aware of the different preferences of the audience in each region and be sure to localize their mobile sites and applications to suit accordingly.”

    The survey results follow similar results of a One Hour Translation survey completed in Q4 of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and Canada. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of the Canadians, and no less than 90% of Japanese people.

    Image: Jason Howie

  • More than Half of Consumers Utilize Mobile Phones for In-Store Holiday Shopping Activities

    A recent Motorola Enterprise Mobility Solutions annual research study of holiday shoppers identified that more than half (51 percent) of consumers across 11 countries used their mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons.

    Motorola’s analysts think it signals the increasing importance for retailers to adopt mobile shopper technology strategies to remain competitive.

    According to the study, the usage and impact of mobile shopping technologies exploded during the 2009 holiday shopping season. The survey identified that 64 percent of Gen Y (age 18 to 34) shoppers used their mobile phones for in-store shopping-related activities during the holiday season.

    “Retailers, financial service institutions, advertisers and technology vendors are taking advantage of mobile platforms to attract this increasingly technologically savvy generation of shoppers,” says Motorola.

    The company also says all surveyed age-segments cited interest in next-generation retail technologies, 2demonstrating the growing consumer demand for real-time information to make better informed shopping decisions.”

    The research shows that when in-store associates were equipped with mobile technologies, such as two-way radios and handheld mobile computers, surveyed shoppers reported a better experience due to the use of the devices (59 percent and 56 percent respectively).

    Frank Riso, senior director of retail solutions, Motorola Enterprise Mobility Solutions, said, “By utilizing mobile technologies, consumers have become empowered, better informed and more critical shoppers. Retailers need to establish near-term strategies to provide product information, stock availability, discounts and coupons directly to shoppers to help them to remain competitive.”