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Tag: piracy

  • Sony Takes On Pirates By Opening Blu-ray Plant in China


    Sony is turning its sights on the growing high-def market in China with the opening of a Blu-ray manufacturing plant in Shanghai.

    The new plant will produce 500,000 of the high-def discs per month specifically for the domestic market.

    With bootlegging a major problem in China the move by Sony is certainly bold.

    Not least because there are strong doubts over whether Chinese consumers are willing to pay the price premium for Blu-ray.

    Illegal DVDs fetch USD $1 compared to official Blu-ray discs that could cost up to USD $30.

    If successful, the rewards are certainly appealing.

    Blu-ray is growing in China with three Chinese manufacturers making the high-def players and Pioneer, Sony and Panasonic importing devices.

    Sony expects to add around 100 new Blu-ray titles by the end of the year to the 32 currently available in China.

    The company already has Blu-ray disc plants in the United States, Japan and Austria.

    By having a manufacturing plant in China, Sony should be better placed to combat piracy by avoiding import permits and taxes while also releasing movies to consumers faster.

    Sony just reported its first annual operating loss in 14 years and announced that it plans to close one of its two television plants in Japan – Ichinomiya TEC – and cut 2,000 full-time jobs.

    The cutbacks follow last month’s announcement that 16,000 jobs were to be lost.

    Sony is targeting a global headcount reduction of approximately 30 per cent across its TV design operations and related divisions by the end of the fiscal year ending March 31, 2010.

  • Blu-Ray Takes On Pirates And Old HD Rival In China


    Blu-Ray discs will go on sale in China for the first time today – officially that is.

    While it’s been possible to buy dubious pirated version of the high-def format for some time, today marks the start of what is expected to be a major push by Sony Pictures Home Entertainment into the vast Chinese market.

    Discs will be priced in the region of RMB200 (USD $30) and will be available online and in-store.

    The initial movie offering isn’t extensive – just 30 titles will be available – including Hancock, the recent Spiderman movies and classics including Close Encounters of the Third Kind.

    To coincide with the introduction of the discs, Sony is also launching its BDP-S350 Blu-ray player into the Chinese market.

    It’s an environment where rampant piracy of high-definition discs, among other things, is already an issue.

    Authorities in China recently seized over 800 illegally pirated Blu-ray titles. The discs contained movies ripped from Blu-ray to DVD using AVCHD compression.

    The fakes, seized in Shenzhen, were packaged in realistic-looking Blu-ray boxes, complete with authenticating holograms.

    The bust has highlighted flaws in the robust copy-protection that Blu-ray is supposed to have, although the Motion Picture Association International said this was the first ever seizure of this type of disc.

    Sony Pictures is the first Hollywood studios to release films on the high definition format in China but both Warner Brothers and Disney are in talks with local replicators and distributors in order to release their Blu-ray titles in the country as well.

    But pirates aren’t the only opposition Blu-ray is likely to face.

    Production of China’s self-developed high-definition optical disc format – China Blue High-definition Disc (CBHD) – is expected to begin production before the end of the year.

    Shanghai United Optical Disc has completed its first production line for the modified version of the Toshiba-supported HD DVD format that lost out to Blu-ray.

    But with no Hollywood studios on board, it faces an uphill battle with (at least) three studios now preparing Blu-ray releases in China.