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Tag: mobile-shopping

  • Survey: Website or App for e-Commerce? Depends on Your Nationality

    Survey: Website or App for e-Commerce? Depends on Your Nationality

    mobile-shopping1

    Different nationalities have different preferences in their method of online shopping – website/mobile site vs. mobile application, according to a survey conducted by OHT-Mobile.

    The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents – 100 each from the US, the UK, Australia, Canada, Italy, Germany, the Netherlands and Japan.

    58% of all respondents worldwide answered that they prefer shopping using a website. In Canada 67% still prefer to shop using a website or mobile site but in the UK, only 49% express the same preference.

    In Germany, more than half (51%) responded that they prefer either an app or have no preference – meaning that those who prefer to shop on websites (44%) are in the minority.

    The full results are as follows:

    • USA (65% prefer web or mobile site; 21% app; 10% no preference)
    • Canada (67%; 15%; 13%)
    • UK (49%; 23%; 23%)
    • Australia (58%, 11%, 29%)
    • Germany (44%; 22%; 29%)
    • Italy (61%; 16%; 21%)
    • Netherlands (62%; 14%; 22%)
    • Japan (56%; 16%; 23%)

    “The preference for shopping on websites is still strong, but there is a growing trend for app shopping. What’s more is that we are seeing variation between nationalities,” said Ofer Shoshan, CEO of One Hour Translation. “Online retailers should be aware of the different preferences of the audience in each region and be sure to localize their mobile sites and applications to suit accordingly.”

    The survey results follow similar results of a One Hour Translation survey completed in Q4 of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and Canada. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of the Canadians, and no less than 90% of Japanese people.

    Image: Jason Howie

  • Mobile Commerce to Greatly Impact Holiday Shopping Season

    IDC today announced the results of a new survey revealing that mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabies" (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season.

    The survey was designed to explore how consumers’ growing comfort with mobile commerce (m-commerce) and social media commerce (sm-commerce) will play out in the 2010 holiday shopping season.

    According to results, m-commerce and sm-commerce are giving consumers greater advantage as they engage retailers on their own terms – even inside the store – within arm’s reach of merchandise at the moment of their buying decision.

    "MSM-commerce introduces a new consumer shopping model which changes how consumers shop, not simply when and where they shop, as e-commerce has already enabled," said Greg Girard, program director, Retail Merchandise Strategies at IDC Retail Insights.

    "It is clear that MSM-commerce already has an influence on consumers’ perception of brand value and their shopping intentions. We believe the retailers with superior mobile and social media commerce strategies in place will have a decided advantage," he added.

    As revealed in the survey, mobile shopping warriors and wannabies represent the vanguard for the new age of m-commerce and, of particular interest, results suggest that the early maturity adult audience is an important part of this vanguard. Adults aged 25 to 44 years comprised nearly two-thirds of the mobile shopping warrior group while they comprised slightly less than half of consumers surveyed. In addition, adults aged 45 to 54 years were the most inclined to use their mobile information advantage; for example, asking for a better price to match one they find on their mobile device while in the store.

    For retailers, the impact of mobile shopping warriors will be significant this holiday season as the survey reveals, across the board, retailers’ m-commerce competence greatly influences consumer perceptions about the brand. Further, an easy-to-use mobile website significantly influences consumers, across all age groups, on where to shop this holiday season.

    Results also suggest that while the influence of social media outlets on buying decisions is growing, retailers continue to serve as the most important source of information on which consumers make their final purchase decisions. As such, retailers who have met the critical need for consumer-generated Web site content and easy-to-use product information will have the advantage this holiday season.

    "Consumers’ increased comfort with using their smartphones to go online anywhere combined with their plans to use them more in the 2010 holiday season signals the beginning of a significant shift away from the capacity of the store channel to hold sway over consumers as they move to a purchase decision," concluded Girard.