Seventy-five per cent of pay TV operators in Asia have, or expect to have, HDTV programming by the end of 2008.
But the lack of substantial HDTV content – both local and international – is seen as being the most important roadblock for developing the HDTV sector in the region.
These are among of the findings of a survey carried out for MEASAT Satellite Systems by Euroconsult into the development of high definition television in the Asia-Pacific region.
The study, which was conducted during May, polled the rationale, benefits, challenges and expectations of HDTV amongst the regions’ leading pay TV
A total of 25 operators in 15 markets, collectively serving more than 24 million subscribers, were interviewed.