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Tag: market

  • 3G and Wireless Data Boom in China

    The release of 3G licenses in China is spurring a wireless data boom, with national revenue from such services rising by 18.9 percent in 2009 and nearly doubling from 2008 to 2013, says iSuppli.

    According to the research group, as the one-year anniversary of the issuance of 3G licenses in China approaches, wireless data revenue, including both messaging and non-messaging service, is set to rise to $19.3 billion in 2009, up from $16.3 billion in 2008.

    By 2013, data revenue will surge to $31.5 billion, increasing at a Compound Annual Growth Rate (CAGR) of 14.1 percent from $16.3 billion in 2008.

    iSuppli predicts that non-messaging revenue soon will exceed messaging revenue as carriers expand mainstream adoption of 3G services. Non messaging service revenue will reach $20 billion in 2013, up by a factor of three from $6.8 billion in 2008.

    “The rapid growth of China’s data services is being enabled by the monumental spending of the nation’s wireless carriers on mobile infrastructure equipment,” said Will Kong, an analyst covering China research at iSuppli.

    “The carriers this year will spend about $6.3 billion on mobile infrastructure equipment, up 28 percent from 2008. This will represent a near-term peak, with spending in 2010 declining by 2.4 percent to $6.1 billion. During the next five years, carrier spending will continue to decline but will remain at a high level of more than $5.5 billion annually.”

    Kong claims that, although China Mobile achieved strong financial performance this year, its subscriber growth rate will decline. This is because China Telecom and China Unicom will place greater competitive pressure on China Mobile, especially in non-messaging services, by leveraging their network and handset advantages.

    In fact, China Mobile already has lost substantial market share in terms of new subscribers. The company’s share of wireless subscribers dropped to 58.2 percent in September, down from 78 percent in January.

    iSuppli forecasts mobile subscribers at China Telecom and China Unicom will exceed 100 million and 200 million, respectively, in 2013. By leveraging their advantages in networks and handset products, China Telecom and China Unicom will place even more pressure on China Mobile.

    iSuppli expects that China Mobile’s incremental market share will be stable at around 60 percent for the next few years.

    China Telecom and China Unicom will continue to subsidize mobile phones in order to provide attractive consumer prices.

    And both carriers will be supported by their parent companies, keeping them solvent. iSuppli also believes China Telecom and China Unicom will focus on long-term returns to gain more market share rather than on short-term profits.

  • Samsung Retakes Leadership in U.S. LCD-TV Market

    Samsung in the third quarter retook the No.-1 ranking in the U.S. LCD-TV market from chief competitor Vizio, according to iSuppli.

    The iSuppli research shows the South Korean electronics giant shipped 1.3 million LCD-TVs in the United States during the period from July through September, equaling a 16.8 percent share of the market.

    This gave Samsung a 1.1 percentage point lead over U.S.-based Vizio, which held a 15.7 percent share in the third quarter with shipments of 1.2 million LCD-TVs.

    The last time Samsung held the top spot in the U.S. LCD-TV market was in the fourth quarter of 2008. “Vizio in the first and second quarters of 2009 took the lead in the United States as consumers warmed to its low-cost, full-featured sets sold through high-volume retailers like Wal-Mart,” the report says.

    “However, Samsung in the second quarter began to regain momentum and increase its market share as the company focused on advanced LED-backlit LCD-TVs and reduced prices for its high-end sets.”

    According to Riddhi Patel, principal analyst, television systems, for iSuppli, Samsung is leading the LCD-TV industry’s adoption of LED backlighting technology.

    “The company has been marketing these sets intensely, attracting the interest of U.S. consumers. Consumers like LED-backlit LCD-TVs because of their ultra-thin form factors. With Samsung cutting the prices of these sets aggressively, they now are becoming increasingly affordable for a larger number of U.S. consumers,” she said.

    The report also shows that the United States now leads the world in sales of LCD-TVs with LED backlights: LED-backlit sets accounted for 3.7 percent of total U.S. LCD-TV shipments in the third quarter, up from 2.1 percent in the second.

    Samsung in October was selling 55-inch LED-backlit LCD TVs for $2,650, just $325 more than for equivalent-sized and featured sets using conventional Cold-Cathode Fluorescent Lamp (CCFL) backlighting technology.

    “This low price point and minimal gap with CCFL sets represents a critical price threshold for LED-backlit sets, making them more acceptable to U.S. consumers,” Patel said.

    She adds that most of the Top-5 LCD-TV brands in the U.S. saw their shipments and market shares decline in the third quarter compared to the second, as smaller companies increased their sales.

    iSuppli predicts the fourth quarter, which brings the Christmas selling season, will bring stronger shipment growth because of aggressive discounts for full-featured LCD-TVs.

    “Furthermore, retailers are expected to offer attractive deals on product bundles. Such bundles will include LCD-TVs sold with Blu-ray players, surround-sound systems, DVRs, game consoles, and installation services. Premium brands such as Samsung, LG and Sony are expected to lead the way with these packaged deals,” Patel said.

  • Report: Worldwide VoIP Market Grew to $20.7 Billion; Strong Demand Continues

    Infonetics Research released its biannual VoIP and UC Services and Subscribers report, which tracks business and residential/SOHO voice over IP services and includes a North America Business VoIP Services Leadership Matrix that analyzes and ranks the top service providers in the VoIP business services market.

    The research shows IP connectivity services currently make up about a third of total VoIP business service revenue, growing to 40% of the total by 2013 (managed IP PBX services and hosted VoIP and UC services make up the balance).

    The current sweet spot of the North American IP Centrex market is small business (those with fewer than 100 employees). Roughly two-thirds of all IP Centrex seats sold in the first half of 2009 went to small businesses.

    The report shows that demand for residential and business VoIP services continues to grow even as spending in other communication areas tightens. For the first half of 2009, the worldwide VoIP services market grew to $20.7 billion. Residential VoIP services remain healthy, comprising the majority of worldwide VoIP services revenue, and subscribers are up 14% from the end of 2008.

    “On the business VoIP side, while managed IP PBX revenue growth has slowed in line with IP PBX shipments, we are expecting IP Centrex and hosted UC service revenue to grow 26% year-over-year in 2009,” explains Diane Myers, directing analyst for service provider VoIP and IMS at Infonetics Research.

    While the largest VoIP services opportunities are in North America and EMEA (Europe, Middle East, Africa), demand for VoIP services is growing fast in Asia Pacific and Central and Latin America.

    For the first half of 2009, Japan’s NTT, France Telecom, and Comcast in North America retain their leadership as the world’s largest residential VoIP service providers, together holding nearly 20% of the world’s VoIP subscribers

    Infonetics forecasts the number of residential/SOHO VoIP subscribers will reach 225 million by 2013.

  • Motorola Becomes a First-Mover Again

    “Android provides differentiation today, but may not tomorrow,” says recent Canalys report on Motorola’s market strategy.

    During its Q3 earnings call on 29 October, Motorola’s Co-CEO Sanjay Jha announced the company’s quarterly profit of $12 million, up from a $397 million loss a year ago.

    Canalys analysts state this was primarily driven by aggressive cost-cutting and the improvement was reflected in a stock price rise of more than 12%.

    Despite the overall positive result, the troubles faced by Motorola’s handset division continue. During the quarter it recorded sales of $1.7 billion, but made a loss of $183 million, shipping just 13.6 million devices.

    More positively, less than two months after announcing the CLIQ, Motorola introduced its second Android smart phone – the DROID – earlier in the week. The DROID is the first announced phone to support Android 2.0, with all the enhancements that brings.

    DROID will be available in the US exclusively from Verizon Wireless from 6 November. It will cost $199.99 with a new two-year contract after a $100 mail-in rebate.

    According to the report, Verizon is pitching the DROID aggressively against Apple’s iPhone and the device fills an important gap in the operator’s smart phone portfolio.

    “For Motorola, this partnership is an invaluable opportunity to rebuild its status within the handset market and draw attention to its Android-centric strategy,” it says.

    For the past year, Motorola has put significant effort into streamlining its platforms, having previously produced an array of smart phones on Windows Mobile, Symbian and various forms of Linux.

    The company aims to reduce its reliance on feature phones and will hope to be able to push Android down into higher volume, but more price-sensitive segments over time.

    Canalys claims the quick rollout of DROID following the CLIQ demonstrates that the company is moving in the right direction, having suffered from portfolio stagnation following the earlier tremendous success of the RAZR.

    Both the DROID and the CLIQ may do well in the US in the short term, but there can be no room for complacency. Over the coming months the market will see a huge influx of Android devices from top-tier handset brands as well as from vendors very focused on delivering devices to operators at lower cost.

    “For Motorola to maintain momentum it will need to be able to differentiate itself from the many other Android products that will be available in 2010, and it will need to do this on the international stage. China will be critical. Motorola has enjoyed success with its Linux devices there in the past and it will need to replicate this success and build upon it with its Android devices.”

    Analysts conclude that the company will also need to ensure that the devices it produces compete on quality as well as price, ensuring that a focus on getting Android into the middle-tier of the market does not result in compromises that lead to products that deliver an inferior user experience.

  • Application Stores as a Great Opportunity for Mobile Navigation


    Application stores are presenting a new, significant channel for the promotion and distribution of mobile applications in EMEA. In recent report Canalys analyzes how important will this channel become for navigation applications, and what opportunities does it present.

    “Turn-by-turn navigation is one of the few types of mobile application that consumers have shown a willingness to pay a valuable premium for. In part, this is because these solutions replicate the dedicated, portable navigation device (PND) proposition that consumers are used to associating with a price tag of up to €250 – and even more for some specialist niche products,” says Canalys.

    But, encouraged by existing application stores, there is an expectation that the applications found in app stores are cheap or even free: certainly Apple has seen mostly free applications downloaded from its store.

    Navigation offerings therefore need to be priced competitively to succeed, while preserving sufficient margins for developers.

    Canalys anticipates that as perpetual solution prices inevitably fall, vendors will look to subscription business models, at least for additional premium content, to deliver higher returns from their customers.

    “Vendors must also watch closely how free or very cheap basic navigation applications, such as Nav4All, AndNav2 and Roadee, perform. Though lacking brand recognition and usually based on community-generated maps of questionable and varying quality, such as those from the OpenStreetMap project, consumer expectations of these solutions are low and relatively simple to exceed,” analytics say.

    Canalys claims if these applications can give a user experience good enough for basic use cases, reviews and ratings and viral promotion could see them taking customers away from established vendors.

    App Marketplace

    Application stores, meanwhile, are already establishing themselves as consumers’ first port of call when looking for mobile applications or device personalisation and enhancement options.

    According to the report, technological and optimisation barriers to mass-market uptake of phone-based navigation in EMEA are continually being eroded. Of the 26.1 million smart phones that shipped in EMEA in H1 2009, 22.6 million (86.7%) had application-accessible integrated GPS chipsets, compared with just 36.0% for the same period in 2008.

    In H1 2009, 42.3% of GPS-integrated smart phones that shipped in EMEA used a touch-screen as the primary input method. Meanwhile, Nokia continues to bundle free periods of turn-by-turn navigation with the vast majority of its S60 smart phones and to offer navigation-focused devices or SKUs, such as the 6710 Navigator and the 5800 Navigation edition, respectively.

    Other handset vendors, such as HTC and Samsung, as well as some operators, have also now finally started to not just pre-install, but actively promote navigation solutions, usually powered by third-party software.

    “All this has helped create a market environment, certainly in the developed markets of Europe, where consumers are now well aware that they can use mobile phones for satellite navigation,” says Canalys.

    Combined with growth in mobile application marketplaces and the accompanying consumer interest in browsing and discovering applications, the EMEA market for phonebased navigation offers exciting growth potential.

    Canalys forecasts that the user base for phone-based navigation in EMEA will grow by 40% year-on-year to 6.3 million in 2009, and by 54% to 9.7 million in 2010.

    How to exploit the new opportunity?

    With June’s iPhone OS 3.0 launch, Apple allowed turn-by-turn navigation applications to be developed for the iPhone and sold via the App Store. Navigon quickly got its MobileNavigator application into the store, beating TomTom, which had already shown its application at Apple’s Worldwide Developer Conference, analyzes Canalys.

    Navigon evidently saw a first-mover advantage and quickly became a leading application on the German and UK stores, where its brand is established, priced at €99.99 for European map coverage, or €50 to €70 for a single country or group of countries.

    The Navigon application, and the similarly priced TomTom solution that followed just over a month later, were positioned as premium applications at price points comparable to entry-level PNDs.

    “ALK, however, took a different approach, quickly placing its perpetually licensed CoPilot Live applications in the store at the much more competitive, affordable prices of €33.99 for specific groups of European countries (eg, the German-speaking DACH countries or Benelux), or €79.99 for Europe-wide coverage.”

    The research says ALK, with a considerably less well-known brand than TomTom, has managed to become a strong contender among turn-by-turn apps on the App Store through being competitive, and now has the highest grossing paid-for application in the UK.

    TomTom’s approach, meanwhile, has been less hurried, for better or worse, and has relied on its brand strength to deliver results and elevate it above a need to enter into a price war. It is also focused on delivering a PNDlike experience as far as possible.

  • LCD-TV Market Growing Fast in Russia

    Defying hard economic times, the Russian LCD-TV market is set for strong growth this year, with shipments rising by 13.6 percent in 2009, according to iSuppli.

    Shipments of LCD-TVs in Russia will rise to about 5 million units in 2009, up from 4.4 million in 2008. By 2013, shipments will nearly double from the 2009 level, increasing to 9.6 million units.

    Revenue will increase to $5.7 billion by 2013, up from $3.1 billion in 2008.

    The research shows LCD-TVs are the only segment of the Russian TV market that is expanding, with shipments of Plasma Display Panel-Televisions (PDP-TVs) and Cathode Ray Tube-Televisions (CRT-TVs) decreasing in 2009 and beyond.

    “One of the main reasons for the switch to LCD-TVs in Russia is that they have become a status symbol. Consumers in Russia are very image conscious and prefer to own televisions that they can show off to neighbors and family members,” said Riddhi Patel, principal analyst for television systems for iSuppli.

    While the 32-inch size dominates shipments as an ideal upgrade or first television, the larger-sized TVs are becoming trendier.

    Among brands in Russia, South Korean OEMs are in a winning position because of their strong brand recognition. Furthermore, the South Korean OEMs also have domestic production capabilities and vertical integration—factors that allow them to have better control over their costs and prices.

    According to Patel, as far domestic Russian brands go, they are suffering from a lack of financial strength as well as the absence of branding. However, with a strong marketing strategy and the capability to be price competitive, Russian brands could challenge global OEMs in the domestic market.

  • AIRCOM Reveals the Economic Reality of LTE Migration

    AIRCOM International, the network planning and optimisation consultancy, revealed the economic reality of LTE migration facing mobile operators around the world – as much as US$1.78 billion for a tier one US operator in the first year.

    As the economic downturn puts pressure on credit markets, and mobile operators attempt to limit significant CAPEX commitments, AIRCOM says they believe that innovative approaches to LTE network roll out, network sharing for example, will be essential in ensuring the profitable delivery of future mobile services.

    LTE investments vary by region, the legacy equipment operators have in place and the spectrum they have available. However, AIRCOM estimates the total CAPEX investment facing a tier one mobile operator in the first year of roll out to be as follows:

    "With an all IP-based network infrastructure, LTE requires completely new thinking compared to previous mobile technologies. Mobile operators around the world face very different challenges in embracing LTE, which will have serious implications on the levels of finance they need to raise," said Margaret Rice-Jones, CEO at AIRCOM International.

    While raising capital in today’s volatile global financial markets continues to prove difficult, operators and supporting infrastructure vendors are struggling to find the necessary credit to support the necessary enhancements to their radio network, backhaul and core network infrastructures.

    Rice-Jones continues: "Very few operators have the available resources or shareholder freedom to meet these costs. This means that innovation within the mobile industry needs to be redefined. It has been traditionally tied to finding the next "killer application". The economic reality of the mobile industry now means that true innovation is finding technology that will enable operators to deliver services more cost effectively."

    AIRCOM believes mobile operators can embrace innovation in a variety of different ways. Most significantly, operators must accept that the techniques used to drive efficiencies and revenues with previous technologies will not be applicable to LTE.

    Mobile operators must therefore find new business models to monetise LTE, compared to subsidising handsets and offering free voice minutes in return for fixed-term contacts.

    The significant investment required for LTE deployment could also see mobile operators globally embracing network sharing as a means of reducing CAPEX and OPEX. Other innovative ways of lowering costs include the automation of key optimisation processes through the roll out of self-organising networks (SON) and the deployment of femtocells within a network to cost-effectively provide macro network offload capabilities as well as indoor coverage solutions.

    "Despite the financial commitment required, there can be no doubting the tremendous potential of LTE technology in taking mobile services to the next level," added Rice-Jones.

    "LTE represents a major evolution and mobile operators must take an intelligent approach to network migration. With careful planning however, LTE will deliver sufficient network capacity and data speeds to further enhance the delivery of high bandwidth services to consumers globally."

  • Q2: Nokia Retains Lead but Apple and RIM Are Rising Fast

    “Smart phones continue to shine as one of the brightest spots of the technology industry, with shipments growing despite the global recession,” says the recent Canalys’ report on the Q2 key smartphone market trends.

    “Innovation in interfaces, design, applications and promotion continue to excite consumers, which, in contrast to the PC industry, is helping to keep average selling prices stable. The rise in data traffic seen by mobile network operators is finally generating a return on their investment in broadband capacity and will drive further infrastructure expenditure,” the autors predict.

    According to the report, Apple has established industry leadership in terms of industrial design, ease of use and application availability, offering one of the most desirable devices on the market and setting a standard that rivals are striving to emulate. It reinforced its position during the quarter by launching the iPhone 3GS.

    Pete Cunningham, Canalys senior analyst, said, “Apple has revolutionised the smart phone sector, leapfrogging more experienced rivals. The competition must move much faster to close the gap in terms of functionality and design and at the same time try to target Apple’s weak spots. These are primarily related to its business model, which requires premium upfront pricing, high cost of ownership and, in many countries, a restricted operator line-up.”

    The research shows that the competition is building in a number of different forms. RIM has successfully expanded its product portfolio to include a wide selection of devices and interfaces that appeal to a range of customers at different price points. This includes 2.5G models that are smaller, lighter, lower cost and have better battery life than most of its 3G rivals. Palm has received widespread acclaim following the launch of the Pre in the US during Q2.

    Chris Jones, Canalys VP and principal analyst, added, “As a relatively small company, Palm has shown what creative leadership and focused investment can achieve. By going back to its roots and developing its own operating system, it has produced an innovative and differentiated product. Investors have responded to this, with its share price growing over 70% this year. Palm still has plenty of challenges ahead – it must find the resources to launch the Pre on the global stage, while continuing to fund development of its product pipeline.”

    Another emerging trend is the rise of the Google-led Android OS, which is already taking 3% of the smart phone market. Success so far has been driven through HTC, but with many other vendors, including Samsung, joining the fray, volumes are expected to increase substantially. The free licence model, tight integration with Google applications and the potential for a high degree of vendor and operator customisation are all benefits attracting industry participants.

    Jones continued, “It is noteworthy how differently the smart phone business is developing compared to the PC industry. PCs are a highly standardised, commoditised platform, where one model is often largely indistinguishable from another. Consequently, PC price points are incredibly low, which is good for customers, but the industry lacks excitement. Smart phones are different – Nokia, Apple, RIM and Palm have all achieved success by developing their own operating systems and delivering distinct devices and interfaces. Android customisation will further add to this diverse mix. As a result, new smart phones are front page news around the world."

    “The main loser has been Microsoft’s highly standardised Windows Mobile platform. Its smart phone market share has now fallen below 10% and the trend is likely to continue as many of its OEM partners, including HTC, Motorola and Palm, are focusing investment on other platforms,” he conclude.

    In addition to smart phones, netbooks are the other hot area within the technology industry in this difficult year. The competition and opportunities created between these platforms will be discussed at the Canalys Mobility Forum, taking place on November 17, near London’s Heathrow Airport.

  • IFA 2009: the World’s Leading Trade Fair for Consumer Electronics is Coming

    IFA 2009 – the business event no. 1 for consumer electronics – will take place in Berlin from September 4-9.

    IFA 2009 will be the second time that the leading brands in consumer electronics and in the household appliance industry have been displayed together.

    This year over one thousand companies will be occupying 200,000 square metres of display space!

    For one week international media interest will be concentrated on IFA. Also the Biz-News journalists will be reporting directly from Berlin covering the latest in CE products.

    Apart from providing the hot news, we’ll be video interviewing the representatives of all the major and interesting companies, which will demonstrate us their newest products and share with as their opinions and expectations related to the CE market.

    In 2009 the main industry topics at IFA will be devoted to HDTV & wireless communications, innovative audio and smart interfaces, as well as ecology and lifestyle.

    Traditionally a large number of new technologies and products make their debut at IFA.

    Here are the expected CE highlights for IFA 2009:

    • A new sat nav from Falk
    The new F12 high-end sat nav from Falk features a larger storage capacity, high-speed processor, realistic building images, the ability to input special destinations by voice command or clicking on the screen, and is due to become the new flagship of Falk’s sat nav range.

    • T-Mobile – second-generation Android Smartphone, more mobile TV and mobile navigation
    T-Mobile is presenting impressive mobile communication, information and entertainment innovations at IFA. These include the T-Mobile G2 Touch, the second-generation Android-based mobile phone, which can be customised to a virtually unlimited degree. Android Market™ applications allow users to add numerous functions of their choice.

    • The Navigon MobileNavigator for iPhone
    The long list of technical specifications includes Reality View Pro, a lane assistant (Pro), a speed assistant, daytime and night-time operating modes, and an option for displaying POIs en route, thus setting the MobileNavigator apart from its competitors.

    • VideoWeb S500 – a world first for the first hybrid HDTV satellite receiver
    VideoWeb is presenting the first receiver to combine HDTV broadcasting, internet TV and numerous internet applications in a single unit. The VideoWeb S500 is a high-performance HDTV computer which is constantly updated over the internet with the latest applications and product additions.

    • LG entire screen LED backlighting
    At this year’s IFA LG is presenting its new Slim Direct LED technology which guarantees outstanding picture quality on new LCD TV sets, despite extremely slim lines. Covering the entire rear surface of the screen, the advantage of these LEDs over conventional Edge LED technology is that that they can be partially dimmed. So-called local dimming increases the contrast and reduces power consumption. LG’s new LH9500 will be one of the highlights at IFA displaying this technology.

    • New TV stars from Philips
    The 9700 series once again sets standards in terms of picture definition, contrast and image dynamics. Featuring a characteristic design and brushed aluminium front they look good in every size (40, 46, and 52 inches). All models have a hybrid tuner for receiving analogue cable, DVB-T and DVB-C with CI+ broadcasts. Picture quality is outstanding with the Full HD screen (1920x1080p), while 200 Hertz Clear LCD technology and the Perfect Pixel HD Engine ensure images are detailed, clear and razor sharp.
    .
    • SV series from Toshiba – fully automatic high-end TV sets
    With its SV models, Toshiba is introducing its first television sets with LED backlighting, which, by combining picture quality, ease of operation and eco-friendliness ensure that viewers can enjoy a premium viewing experience.

    • HD+ Ready receivers from Humax
    Digital equipment specialists and HDTV pioneers Humax are eager for scheduled new HDTV transmissions from SES Astra and private broadcasters to begin. When HD+ is launched in late 2009 Humax will naturally be supplying innovative und easy-to-operate new sets.

    • New TV sets from Sharp
    With Sharp, compared with the alternative method of installing LEDs on the sides, the LEDs covering the rear surface of the LCD provide an even lighting effect and more intense colour. However, LED backlighting technology is not the reason why the two new AQUOS series have received the accolade of “best picture”.

    • New headphones from Sennheiser
    The heart of the HD 800 is a completely new sound transducer and an innovative headphone design. The looks of the HD 800 are the perfect match for its outstanding sound quality. Uncluttered styling and a black and silver finish make this a genuine designer object.

    • Mitsubishi Electric’s new full HD beamer
    Mitsubishi Electric is presenting two new home cinema beamers at IFA, the HC6800 and HC3800. Both of these newly developed products offer Full HD viewing quality, and with their high light intensity are suitable for use not only in dark a projection room but also in the living room.

    • Loewe Reference Home Entertainment System
    Even before the start of IFA journalists were rating the new Loewe Reference Home Entertainment System as the ultimate in design. The Loewe Reference 52 Full HD+ 200 flat-screen TV exceeds all expectations. Featuring a massive 52-inch screen and measuring barely 60 millimetres in depth its sheer presence is impressive.

    …and many more.

    Be with us at IFA 2009 from September 4th!

  • IFA 2009: The Countdown Is On!

    IFA 2009 – the business event no. 1 for consumer electronics – will take place in Berlin from September 4-9.

    IFA 2009 will be the second time that the leading brands in consumer electronics and in the household appliance industry have been displayed together.

    This year over one thousand companies will be occupying 200,000 square metres of display space!

    For one week international media interest will be concentrated on IFA. Also the Biz-News journalists will be reporting directly from Berlin covering the latest in CE products.

    Apart from providing the hot news, we’ll be video interviewing the representatives of all the major and interesting companies, which will demonstrate us their newest products and share with as their opinions and expectations related to the CE market.

    In 2009 the main industry topics at IFA will be devoted to HDTV & wireless communications, innovative audio and smart interfaces, as well as ecology and lifestyle.

    Traditionally a large number of new technologies and products make their debut at IFA.

    Here are the expected CE highlights for IFA 2009:

    • VideoWeb S500 – a world first for the first hybrid HDTV satellite receiver
    VideoWeb is presenting the first receiver to combine HDTV broadcasting, internet TV and numerous internet applications in a single unit. The VideoWeb S500 is a high-performance HDTV computer which is constantly updated over the internet with the latest applications and product additions.

    • LG entire screen LED backlighting
    At this year’s IFA LG is presenting its new Slim Direct LED technology which guarantees outstanding picture quality on new LCD TV sets, despite extremely slim lines. Covering the entire rear surface of the screen, the advantage of these LEDs over conventional Edge LED technology is that that they can be partially dimmed. So-called local dimming increases the contrast and reduces power consumption. LG’s new LH9500 will be one of the highlights at IFA displaying this technology.

    • New TV stars from Philips
    The 9700 series once again sets standards in terms of picture definition, contrast and image dynamics. Featuring a characteristic design and brushed aluminium front they look good in every size (40, 46, and 52 inches). All models have a hybrid tuner for receiving analogue cable, DVB-T and DVB-C with CI+ broadcasts. Picture quality is outstanding with the Full HD screen (1920x1080p), while 200 Hertz Clear LCD technology and the Perfect Pixel HD Engine ensure images are detailed, clear and razor sharp.
    .
    • SV series from Toshiba – fully automatic high-end TV sets
    With its SV models, Toshiba is introducing its first television sets with LED backlighting, which, by combining picture quality, ease of operation and eco-friendliness ensure that viewers can enjoy a premium viewing experience.

    • HD+ Ready receivers from Humax
    Digital equipment specialists and HDTV pioneers Humax are eager for scheduled new HDTV transmissions from SES Astra and private broadcasters to begin. When HD+ is launched in late 2009 Humax will naturally be supplying innovative und easy-to-operate new sets.

    • New TV sets from Sharp
    With Sharp, compared with the alternative method of installing LEDs on the sides, the LEDs covering the rear surface of the LCD provide an even lighting effect and more intense colour. However, LED backlighting technology is not the reason why the two new AQUOS series have received the accolade of “best picture”.

    • New headphones from Sennheiser
    The heart of the HD 800 is a completely new sound transducer and an innovative headphone design. The looks of the HD 800 are the perfect match for its outstanding sound quality. Uncluttered styling and a black and silver finish make this a genuine designer object.

    • Mitsubishi Electric’s new full HD beamer
    Mitsubishi Electric is presenting two new home cinema beamers at IFA, the HC6800 and HC3800. Both of these newly developed products offer Full HD viewing quality, and with their high light intensity are suitable for use not only in dark a projection room but also in the living room.

    • Loewe Reference Home Entertainment System
    Even before the start of IFA journalists were rating the new Loewe Reference Home Entertainment System as the ultimate in design. The Loewe Reference 52 Full HD+ 200 flat-screen TV exceeds all expectations. Featuring a massive 52-inch screen and measuring barely 60 millimetres in depth its sheer presence is impressive.

    • A new sat nav from Falk
    The new F12 high-end sat nav from Falk features a larger storage capacity, high-speed processor, realistic building images, the ability to input special destinations by voice command or clicking on the screen, and is due to become the new flagship of Falk’s sat nav range.

    • T-Mobile – second-generation Android Smartphone, more mobile TV and mobile navigation
    T-Mobile is presenting impressive mobile communication, information and entertainment innovations at IFA. These include the T-Mobile G2 Touch, the second-generation Android-based mobile phone, which can be customised to a virtually unlimited degree. Android Market™ applications allow users to add numerous functions of their choice.

    • The Navigon MobileNavigator for iPhone
    The long list of technical specifications includes Reality View Pro, a lane assistant (Pro), a speed assistant, daytime and night-time operating modes, and an option for displaying POIs en route, thus setting the MobileNavigator apart from its competitors.

    …and many more.

    Be with us at IFA 2009 from September 4th!