Tag: market

  • Storage Predictions for 2012: Infiltration of ‘Small Data’ and a New Kind of Cloud

    Drobo has released storage industry predictions for the coming year. These predictions are based on the company’s interactions with thousands of customers, analysts and industry luminaries.

    "The pace of change in the storage industry is going to accelerate in 2012," said Tom Buiocchi, CEO of Drobo. "Cloud strategies are evolving rapidly, solid-state media will have its day, and Big Data technologies will find their way to 'Small Data' customers. Any vendor with an old school product line is going to learn some new lessons the hard way in 2012."

    Among Drobo's predictions:

    • It’s the end of cloud storage as we know it today.  Pure cloud adoption will become less common than a hybrid approach that tightly integrates public and private cloud architectures with modern on-premise storage systems. This trend will hold true for both home users and small-medium businesses (SMBs). According to recent cloud usage research conducted by Drobo, 96 percent of SMBs (up to 500 employees) report they will store at least 50 percent of their data on-site for a minimum of the next three years. Factors cited included cloud performance, security and reliability concerns. Both businesses and individuals did state that they wanted tighter and more automated integration between their on-site data and their cloud provider. As stated by Buiocchi, "The cloud is going to have one foot on the ground for some time to come."
    • 'Small Data' eclipses Big Data in importance.  Today there is big buzz around Big Data, but the fact of the matter is Big Data is relevant to only the largest of companies and data hoarders—similar to the perspective that only one percent of the population owns 99 percent of the nation’s wealth. It’s the one person, family or business having to navigate the protection and management of their own data that affects the largest group of people: 100 million individuals and small businesses nationwide alone. This is the more pervasive problem (when compared to Big Data), and it highlights a persistent oversight of the entrenched, legacy storage system vendors that focus on the one percent while under-serving the "little guy." The numbers are too big to ignore—while Big Data will continue as a top issue in 2012, it’s the 'Small Data' opportunity that will explode.
    • Consumerization of IT continues as enterprise storage features hit the SMB and home user market.  It happened with PCs years ago and now it’s happening with tablets. In 2012 it will happen with personal and small business storage. Automated data protection, advanced thin provisioning, and powerful data-tiering with solid-state drives (SSD) are among the innovative technologies that entered the enterprise market first, but in 2012 they will further permeate home and small business offices. Will most new home or small office users know how to describe these cool, geeky storage features? Probably not, but they will know that storage has never been so easy to use, reliable and fast. 2012 will be the year that the idea of storage for the rest of us takes on a larger role in our lives, better protecting our rapidly growing digital universe.

  • Mobile VoIP Gateway Revenues to Soar Past $6 Billion in 2015

    VoIP, the technology that has revolutionized voice services over the past several years and has brought calling costs down for residential and business customers alike, is spreading from the fixed-line world to the mobile world. Usage is on the rise creating significant opportunity for mobile VoIP gateway equipment suppliers as expenditures in this space are expected to soar beyond the $6 billion mark in 2015, says In-Stat.

    "Mobile VoIP has only recently begun being implemented in the business environment," says Amy Cravens, Market Analyst.

    "One of the key benefits of mobile VoIP for enterprises is extending desk phone functionality to mobile devices. Business-oriented solutions will essentially enable the users’ cellphones to become an extension of their desk phones and will deliver, in addition to voice, a unified communications experience, including email, IM, and collaboration," she daid.

    Business mobile VoIP users will increase tenfold over the next five years. According to the report, mobile operators are currently a barrier to adoption but could become a significant driver of adoption over the next several years.

    The research also finds that business mobile VoIP is based on IP PBX and hosted PBX solutions and that growth in IP PBX mobile VoIP usage will largely be driven by mid-sized and enterprise businesses.

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  • Google Android Reaches #2 Spot among Smartphone Platforms

    comScore has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. After several months of strong growth, Google Android captured the #2 ranking among smartphone platforms with 26.0 percent of U.S. smartphone subscribers.

    The report ranked the leading mobile original equipment manufacturers and smartphone operating system platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share.

    OEM Market Share

    For the three month average period ending in November, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, up 0.9 percentage points from the three month period ending in August. LG ranked second with 20.9 percent share, followed by Motorola (17.0 percent), RIM (8.8 percent) and Nokia (7.2 percent).

    Smartphone Platform Market Share

    According to the report, 61.5 million people in the U.S. owned smartphones during the three months ending in November, up 10 percent from the preceding three-month period, as RIM led with 33.5 percent market share of smartphones. After several months of strong growth, Google Android captured the #2 ranking among smartphone platforms in November with 26.0 percent of U.S. smartphone subscribers. Apple accounted for 25.0 percent of smartphone subscribers (up 0.8 percentage points), followed by Microsoft with 9.0 percent and Palm with 3.9 percent.

    Mobile Content Usage

    comScore finds that in November, 67.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points versus the prior three month period, while browsers were used by 35.3 percent of U.S. mobile subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 33.4 percent of the mobile audience, representing an increase of 1.1 percentage points. Accessing of social networking sites or blogs increased 1.0 percentage points, representing 23.5 percent of mobile subscribers. Playing games attracted 22.6 percent of the mobile audience while listening to music attracted 15.0 percent.

     

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  • iPhone 4 Turns up the Volume for MEMS Microphone Technology

    Highlighted by their adoption in Apple’s iPhone 4, microelectromechanical system (MEMS) microphones are set to achieve a more than 50 percent increase in shipments in 2010 and a fourfold rise by 2014, according to the market research firm iSuppli.

    Global MEMS microphone shipments are set to expand to 695.5 million units this year, up 57.7 percent from 441 million in 2009. By 2014, shipments will rise to 1.7 billion units, four times the total for 2009.

    MEMS microphones are tiny microphones that employ a pressure-sensitive diaphragm etched on a semiconductor using microelectromechanical technology. They are commonly employed in cell phones, headsets, notebook PCs and video cameras, replacing conventional electret condenser microphones (ECM).

    “In a major milestone, Apple in 2010 employed MEMS microphones in the iPhone 4, the first time the company used the technology in the iPhone line,” said Jérémie Bouchaud, director and principal analyst, MEMS, for iSuppli.

    “Although Apple previously used MEMS microphones in the fifth-generation iPod nano released in 2009, the company exclusively had been employing ECM technology in the iPhone line. With this move, Apple in 2010 will become the world’s second-largest buyer of MEMS microphones, behind Samsung Electronics Co. Ltd. Apple was the sixth largest buyer in 2009,” he added.

    Although they are significantly more expensive than ECM devices, MEMS microphones provide a host of advantages in terms of size, scalability, temperature stability and sound quality.

    The iPhone 4 employs two separate MEMS microphones for noise suppression, a technique that reduces background sounds to improve the clarity of voice communications. Although noise suppression has been available since 2006, the arrival of Motorola’s Droid as well as the iPhone 4 has caused the popularity of the technology—and of MEMS microphones—to soar. The majority of smart phones by 2014 will use two or more MEMS microphones.

    The mobile handset market in 2010 is the largest consumer of MEMS microphones, ahead of notebook PCs. Headsets will form the third largest user of MEMS microphones, due to their use by Apple. By 2014, mobile handsets and notebook PCs will still be the largest application for MEMS microphones, followed by slate-type tablets, such as Apple’s iPad.

    Since establishing the business in 2003, MEMS microphone pioneer Knowles Electronics has maintained market dominance, with the company set to account for more than 80 percent of shipments this year. The company has benefitted from its strong intellectual property portfolio. However, competition is rising, with three of the world’s five largest MEMS microphone suppliers now being Asian suppliers of conventional ECM—AAC Acoustic Technologies Holdings Inc., BSE Co. Ltd. and Hosiden Corp.—all of which recently added the product to their portfolio. These companies buy MEMS die from Infineon Technologies, package them and sell them, using their existing channels. Analog Devices Inc. is the only other pure MEMS company in the Top 5.

  • Apple Takes the Lead in the US Smartphone Market with a 26% Share

    In Q3 2010, the worldwide smartphone market grew an impressive 95% over the same quarter a year ago to 80.9 million shipped units, according to Canalys.

    Nokia retained its leadership position, albeit by a diminished margin, with a 33% share of the market. Apple’s healthy performance this quarter saw it achieve a 17% share worldwide, a little ahead of RIM, which held a 15% share this quarter.

    In the world’s largest smart phone market, the US, Apple ousted RIM from the top spot, seizing a 26% share as iPhone shipments continued unabated. RIM has also launched its latest generation smart phone, the Torch, though it only saw half a quarter’s shipments in the US.

    But the plethora of smart phones running the Open Handset Alliance’s (OHA’s) Android platform meant that Canalys’ final published country-level data shows that it took the lead in the US market by operating system, with a 44% share.

    As well as the positive picture in the US, Canalys’ detailed country level smart phone research has consistently highlighted the importance of, and differences in, ‘emerging markets’. For example, in what are now being called the ‘BRIIC’ countries (Brazil, Russia, India, Indonesia and mainland China), smart phone shipments increased by 112% year-on-year, faster than the market overall, and each country individually saw strong growth. Nokia was the leading vendor in all five BRIIC markets in Q3 2010, benefiting from its global reach and channel relationships.

    According to Canalys, once again this quarter, it was devices running the Android platform that proved the greatest driver of growth in the worldwide market, up 1,309% year-on-year from 1.4 million in Q3 2009 to more than 20.0 million units in Q3 2010, forming a quarter of the market share. “With Samsung, HTC, Motorola and Sony Ericsson all delivering large numbers of Android devices, and with focused efforts from many other vendors, such as LG, Huawei and Acer, yielding promising volumes, the platform continues to gather momentum in markets around the world,2 said Canalys Senior Analyst Pete Cunningham.

    Driven by Nokia, the Symbian Foundation retained its position as the leading smart phone OS vendor worldwide. Of the 56 named countries that Canalys tracks, it is still the number one OS vendor in 37 of them because of Nokia’s dominance, plus in Japan, where its position is supported by Fujitsu and Sharp. According to the report, the launch of Nokia’s new range of Symbian devices, particularly the N8, will give a boost to its holiday season shipments, and the outlook into 2011 remains positive as Nokia aims to push Symbian devices further into the mid-tier of the market to attract mass-market volumes.

    Devices running Microsoft’s OS accounted for just 3% of worldwide smart phone shipments in Q3 2010, though with the launch of Windows Phone 7 devices, the outlook for the fourth quarter and beyond is significantly improved. “Windows Phone 7 is streets ahead of earlier iterations and provides a vastly improved user experience that will pleasantly surprise many people when they come to use it. The integration of Microsoft service assets, such as Xbox Live, Bing, Zune and Office, greatly strengthens the proposition and we are confident that the initial array of products will perform well,” said Chris Jones, Canalys Principal Analyst.

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  • comScore: Motorola and RIM Lead U.S. Smartphone Market

    comScore, a firm that measures the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010.

    The report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.

    OEM Market Share

    In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers.

    LG ranked second with 21.7 percent share, followed by Samsung (21.1 percent share), Nokia (9.1 percent share) and RIM (7.8 percent share).

    Smartphone Platform Market Share

    According to the report, 42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October period.

    RIM was the leading mobile smartphone platform in the U.S. with 43.0 percent share of U.S. smartphone subscribers, rising 1.7 percentage points versus three months earlier.

    Apple ranked second with 25.1 percent share (up 0.3 percentage points), followed by Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at 5.7 percent. Google’s Android platform continues to see rapid gains in market share.

    Mobile Content Usage

    In an average month during the measured period, 63.5 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points versus three months prior.

    Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8 percentage points), while subscribers who played games made up 21.7 percent (up 0.4 percentage points).

    Access of social networking sites or blogs experienced strong gains in the past three months, growing 3.3 percentage points to 17.1 percent of mobile subscribers, as the report shows.

  • In-Stat: 4G LTE Gated by 3G Success, not WiMAX

    LTE, the next-generation mobile broadband standard, is the clear choice for the next leap in wireless technology, reports In-Stat. The analysts claim that while WiMax appeared to be a competitor for 4G early on, that battle is now largely resolved.

    In-Stat predicts that LTE’s deployment will primarily be impeded by the success of 3G networks and HSPA and HSPA+ networks as mobile operators seek to leverage their installed infrastructure.

    LTE still has several glaring issues. These include lack of spectrum, signal-to-noise ratio, and non-established patent and royalty pool. “It’s clear that the shift toward 4G LTE will be gradual and protracted,” says In-Stat.

    While LTE will ultimately become the 4G standard of choice, Mobile Wi-Max is much more mature in deployment and has a distinct niche. According to the research group, even by 2013, Mobile Wi-Max will have more than 5 times as many global subscribers as LTE.

    LTE deployments will effectively begin in 2010. North America and Asia/Pacific will be the first regions to deploy.

    In-Stat also believes that external clients, such as dongles, network cards, and USB dongles will be the first LTE subscriber devices sold. LTE mobile handsets will not start shipping in major volumes until 2H12.

    “WiMAX deployments have given chipset manufacturers, device manufacturers, and infrastructure suppliers real-world experience,” state the analysts.

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  • VoIP Penetration Forecast to Reach 79% of US Businesses by 2013

    VoIP penetration among US businesses will increase rapidly over the next few years, reaching 79% by 2013, compared to 42% at the end of 2009, reports In-Stat. This penetration reflects companies having a VoIP solution deployed in at least one location.

    “VoIP adopters have a good understanding of the cost savings associated with VoIP, and have oriented their limited budgets to optimizing efficiency and savings by replacing legacy TDM voice solutions,” says David Lemelin, In-Stat analyst.

    “With businesses opening up fewer new locations than we have seen in recent years, much of this current investment is occurring at headquarters locations where efficiencies and savings can be maximized.”

    The research shows that hosted IP Centrex has now surpassed Broadband IP Telephony as the leading revenue-generating, carrier-based business VoIP solution.

    33% of businesses that have already deployed VoIP solutions report that recent economic conditions have caused them to slow additional deployment plans, compared to 30% reporting no change in plans.

    According to the report, broadband IP Telephony revenues continue to grow and will more than double by 2013, compared to 2008. This growth will be fueled by single-user applications among increasingly distributed and mobile workforces.

    In-Stat states that growth in the business IP market has tremendous potential to disrupt the traditional telephone industry on multiple levels.

    “Service providers, equipment manufacturers and systems integrators are increasingly offering different types of business VoIP solutions. IT managers and C-level executives recognize the cost savings and flexibility that VoIP solutions can bring to their businesses, but issues remain before comprehensive adoption takes place, such as security, integration and end-user transparency,” says the research group.

    Analysts also say business adoption of IP communications will also be influenced by how companies integrate other communications functionalities, such as wireless connectivity via Wi-Fi and WiMAX, IM, and video applications.

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  • iSuppli: iPad Will Be a Sales Success for Apple

    The research group iSuppli says while the iPad has met its lofty expectations and is likely to be a sales success for Apple, the jury is still out as to whether the tablet will define or redefine the technology market to the same degree the other products like Apple II, the Macintosh, the iPod and the iPhone have.

    “In terms of features, product design, software and content, the iPad delivered on all its promises,” said Dale Ford, senior vice president at iSuppli.

    “And at a starting price of $499, the product even exceeded expectations. However, with the iPad straddling multiple product categories and with the usage model for the product still unproven, it likely will be a number of quarters after shipments begin before whether we know the product will have a revolutionary impact on the technology world.”

    The iPad seems to occupy a position somewhere between the smart phone, the e-reader and the netbook PC. “The question for Apple is what is the usage case for such a product?” said Dr. Jagdish Rebello, senior director and principal analyst iSuppli.

    “What does it do that other products don’t do—and what does it have that will make a large number of consumers want to buy the product?”

    According to the analysts, the killer app for the iPad appears to be delivery and presentation of content. “The iPad’s portability, built-in iPod, display, touch interface, wireless connectivity and powerful processor make it ideal for convenient viewing of all types of content, from photos, to videos, to music, to games, to e-books, to online newspapers,” they say.

    Rebello claims that what Apple is trying to do with the iPad is to try and create a new market by stimulating new user behavior and new use cases. “So while the iPad might appear to compete with many existing products in specialized markets like eBooks, tablet PCs and PMP/MP3 players, the success of the produce is intrinsically linked to its capability to change consumer behavior,” he says.

    “The iPad will be a game changer if it becomes the Trojan horse that changes the slowly dying print information business to an electronic information market,” said Egil Juliussen, principal analyst and fellow at iSuppli.

    Analysts ensure that it’s not hardware that makes an electronic product different and unique. “The ingredients of Apple’s iPhone are similar to the other 1.1 Billion phones sold in 2009. What makes the iPhone so different, prompting sales of 8.7 million last quarter, is its unique usability, convenience and content,” they say.

    “The iPad has similar traits to the iPhone—being the right enabler at the right time” said Steve Mather, principal analyst for iSuppli.

    “For investors and corporate leaders, it’s all about identifying trends early, positioning for success. To this end, we believe an area centered on usability, convenience, and emerging content on the Internet, will prove increasingly relevant in the coming years. Furthermore, we believe Apple’s iPad will prove a unique enabling device, connecting new apps and content with emerging behavior trends.”

    While many early reviews concluded the iPad is simply a bigger, faster iPhone, iSuppli believes it more closely resembles Apple’s iPod touch. The research group thinks this is because the iPad is available in a version that includes Wi-Fi as its exclusive wireless connection, the same as the iPod touch.

    Because of this similarity, the initial total available market for the iPad may be similar to that of the iPod touch. During the first four quarters after its introduction, Apple sold a total of 8.3 million iPod touch units, according to iSuppli.

    Over the longer term, the iPad will benefit from Apple’s large and loyal customer base, as the analysts claim.

    “The iPad’s success is expected to be substantial because a significant portion of the 200 million plus users of iPhones, iPods and Macintoshes will want one,” Juliussen added.

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  • Mobile Phone Shipments Rebound To Double-Digit Growth in Q4 2009

    The worldwide mobile phone market grew 11.3% in the fourth quarter of 2009, ending five consecutive quarters of retrenchment. According to IDC‘s Worldwide Mobile Phone Tracker, vendors shipped 325.3 million units in 4Q09 compared to 292.4 million units in the fourth quarter of 2008.

    Vendors shipped a total of 1.13 billion units on a cumulative worldwide basis in 2009, down 5.2% from the 1.19 billion units shipped in 2008.

    "The mobile phone market has rebounded in dramatic fashion," said Kevin Restivo, senior research analyst with IDC’s Mobile Phone Tracker.

    "The Asia/Pacific region and the United States were primarily responsible for pushing the market back into growth territory. Overall, vendors offered a wide array of converged mobile devices and messaging devices in the seasonally strong fourth quarter, to take advantage of increased user demand."

    According to Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trends team, consumer tastes for mobile phones have increasingly shifted from simple voice telephony to greater data usage, and both handset vendors and carriers have been eager to meet demand despite ongoing economic challenges.

    IDC anticipates that the worldwide mobile phone market will rebound in 2010. "Economic recovery mixed with pent-up demand will create positive conditions for handset vendors in both developed and emerging markets in 2010,” said Llamas.

    The research shows that in Asia/Pacific (excluding Japan), 2009 as a whole was relatively flat year on year, marked by a stronger preference for low-cost handsets in China and India as users substituted away from more expensive options under recessionary pressure.

    However, the Asia/Pacific market saw strong gains in 4Q09, reflecting a strong start to recovery.

    Touchscreen-enabled devices remained a hot segment of the market, helping to drive the demand for converged mobile devices across the region.

    The Western European handset market grew on both a year-over-year and sequential basis in 4Q09.

    LG Electronics and Samsung performed particularly well thanks to their collective strength in the traditional mobile phones segment while Apple, Nokia, and Research In Motion helped sustain growth in the converged mobile device market.

    On a full-year basis, however, shipments into the region still declined as the improved second-half performance was not enough to offset the declines in the first half.

    In CEMA vendors found pockets of improvement during 4Q09, but overall sales in the region were focused on entry-level handsets targeted at first-time users.

    According to IDC, the North American market finished 2009 relatively strong posting the second-highest regional growth after the Asia/Pacific region. Converged mobile devices remained in high demand in the fourth quarter due to a combination of lower priced devices and rate plans as well as greater user and carrier interest.

    However, feature phones accounted for the majority of shipments last year despite an overall volume decrease on a year-over-year basis. In Canada, mobile phone shipment volumes were buoyed by the introduction of a new wireless network, which increased the demand for smartphones, particularly the Apple iPhone.

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