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Tag: location

  • Attendee List Announced for the 3rd Annual Location Business Summit

    The attendee list for the 3rd annual Location Business Summit has just been announced. 120+ senior-level location and mobile business professionals are meeting in Amsterdam (May 22-23rd) to analyse business strategies, discuss the SoLoMo revolution and identify the winning revenue streams for 2012. 

    View it here: https://bit.ly/AttendeeList

    At present, the location industry giants have a firm grip on the market space. However, with the influx of start-ups and innovative companies coming to the fore, a key thought on their minds is how to establish a successful strategy for survival. This is clearly an issue which needs addressing, alongside whether or not LBS service providers are really answering the needs of advertisers and brands.

    Business models and revenue streams might be the most important issue right now, but at The Location Business Summit, over 120 senior executives will be examining all of the trends which are set to revolutionise the mobile and location industry.  From indoor location to social location and mobile marketing, they’ll be revealing how to monetize location and provide a crucial strategy to win the campaigns of global brands.

    VP of North America and Europe for TheWhereBusiness, Naomi Hands commented, ‘This year we have seen a huge shift in focus towards geo-targeted marketing and location based advertising. With a massive uptake in global brands utilising these services in their marketing efforts, without a doubt this is the year that we should be excited about.’

    The high level of attendees include CEO’s, CMO’s, Head of Mobile and Directors of Marketing for some of the world leading companies putting their effort into LBS and Mobile strategies.
    Companies include the likes of Google, TripAdvisor, Nokia, TomTom, Sygic, PayPal, Orange, Everything Everywhere, T-Mobile, YOOSE, AKQA, Ogilvy and many many more.

    Naomi also commented ‘This year the LBS Summit is here to bring together likeminded professionals in the perfect, intimate environment for making those business deals happen. With support from the MMA, OGC, LBMA and many more industry associations; it’s one that’s not to be missed’.

    The attendee list has been announced and you can access it here: https://bit.ly/AttendeeList

    Contact
    Naomi Hands
    VP North America & Europe
    TheWhereBusiness
    Tel: +44 (0) 207 375 7513
    Toll Free: +1 800 814 3456 ext. 7513
    [email protected]
    https://bit.ly/AttendeeList

    About TheWhereBusiness:
    TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geo-web, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.

  • Mobile Location-based Service Revenues in Europe to Reach €420 Million by 2015

    According to a new report from Berg Insight, mobile location-based service revenues in Europe are forecasted to grow from € 220 million in 2009 at a CAGR of 12 percent to reach € 420 million in 2015.

    The research group estimates that one third of all mobile subscribers in Europe will use some kind of location-enhanced application on a regular basis by 2015.

    Local search, navigation services and social networking are believed to become the top applications in terms of number of users. The social networking category is forecasted to experience the highest growth in the coming years.

    According to André Malm, Senior Analyst at Berg Insight, location-based services are finally on the verge of mainstream acceptance. “Increasing sales of smartphones are driving end-user awareness of mobile Internet services and applications in general. On-device application stores enable access to mobile services for a broader audience at the same time as flat-rate data plans make pricing more transparent. More and more developers are now adding location support in their applications to enhance the user experience”, he said.

    He added that integration of GPS in handsets is an important driver. “The installed base of GPS handsets in Europe has recently surpassed 15 percent of total handsets and will increase to 50 percent three years from now.”

    The report shows that the revenue model for many mobile applications in the consumer segment is shifting from premium fees to ad-funding. This is especially the case for location-based services where now also navigation services are becoming free for end-users and developers monetise their offerings through ads and various bundles.

    “However, revenues may not grow at the same rate as usage because the mobile advertising ecosystem is still nascent. It will take some years before a successful model has been established that allows advertisers to reach out to a critical mass of active users. This is especially the case for emerging location-based advertising,” as the analysts claim.

    Related articles
    A New Vision of Mobile Social Networking: Interview with Olivier Chouraki, Mobiluck
    MetaPlaces09: Location-Based Services Have To Earn Consumer Trust
    Berg Insight: 894 Million Mobile Banking Users by 2015

  • A New Vision of Mobile Social Networking: Interview with Olivier Chouraki, Mobiluck

    Mobiluck is another company that has rapidly realized the need for mobile information and mobile geo-locating people and places.

    Many companies are moving to the mobile space for a variety of reasons, but businesses that make the jump sooner tend to see the benefits much earlier and the relationships between users and companies tends to be stronger.

    Companies providing mobile web content, mobile media, mobile conversation tools, and mobile entertainment are finding themselves ahead of the curve and supplying their audiences with exactly what they need.

    Specifically, Mobiluck is a mobile service that allows users to find friends, places, and even people nearby with their smartphone. If you’ve got an account on Skype, AIM, or MSN for example, those friends can be included on the Mobiluck system, and their locations relative to yours will be shared and if they are nearby, what a great way to notify them.

    When asked if importing of contacts is remainst strictly to chat clients, Oliver Chouraki, CEO of Mobiluck says, “Yes at the moment you can import your MSN and other chat client contacts and we are working on Facebook and Twitter.”

    The service offered by Mobiluck is a location based service that is a more real life social network, allowing users to connect no matter where they are. Many will relate it to the online site, FriendFinder, but Mobiluck specializes in using the contacts you have on your programs and sharing just how far they are away from you.

    Oliver Chouraki

    Currently the service has 1.2 million people worldwide. “Our first place country is India, followed by the United States with rising numbers in Europe and the Middle East,” states Olivier on the rising popularity of the service.

    The Importance of Location Technology

    The concept of location technology is nothing new, we’ve been using these types of services on our GPS systems and on our cell phones with apps like FourSquare. Mobiluck is a social system that goes beyond connecting people with businesses, they look to connect people with people.

    If you look at the homepage on Mobiluck you will see simple text boxes where you can enter a keyword and you have ready buttons to search for places, friends, or people.

    “It’s not just tied to people you know, you can also search for people you don’t know so that you can meet new people who are at the same conference or in the same restaurant or at the same show and so on,” details Olivier.

    “We think that mobile social networks are extremely popular but today it is difficult to monetize and to create a profitable social network. On the other hand, the business model for yellow pages services, business directories, restaurant directories is very clear and can be very profitable. So what we are trying to do is combine the volumes of power of social networking with the profitability of yellow pages,” he continues sharing the business model for the company.

    It’s an interesting model considering that many social networks out there are still struggling with ways to monetize their efforts. Twitter for example has struggled with how to turn the millions and millions of users into a profitable community. Mobiluck offers up a business model that future social networks may emulate.

    Relationships with Businesses

    The vision of many mobile companies is that the mobile will be used for finding and being found. Many companies have an online presence, whether they own their website or just listed in directories, but due to the lack of understanding, very few of these sites are accessible on personal mobile devices. It’s not an uncommon thing since development for the mobile web is significantly different then general web site design.

    More often than not a company may not even be aware of their online presence, and if they do now they don’t know the difference between a standard website and a mobile site.

    As more and more people turn to mobile devices for information and interaction, companies that fail to realize the difference will be on the losing end of this turn in culture trends.

    “With Mobiluck companies can create their webpage in one minute for free. If you have a shop or a restaurant for example, you add a new place by filling out a form, and in a minute you have your own mobile page with a static web address that will be indexed by mobile search engines that not only Mobiluck users will be able to find your page, but anyone searching Google mobile or yellowpages mobile can still find your page and it will show what a lot of mobile users want to know: a shop description, name, the address of your place with a map, your phone number with a click to call, a price range and operation hours,” Olivier states.

    This type of return on information is what users are looking for when they are looking for informaiton on their mobile. Data consistently shows that users become frustrated and move on if there are barriers to getting this information. But aside from just receiving the information, users want to engage with that information and interact with others.

    Next Generation Search

    The next generation of search is more than just finding information, but what do people do with it? Mobiluck has seen the light, and many others in the mobile market are seeing the light too.

    Users feel more comfortable when they can interact with the information they are given by being able to rate something, comment on something, and share other people’s ratin gand coments. Favoriting and bookmarking are hot items right now and this type of information sharing is what has made the Web 2.0 era so dynamic.

    Businesses will not have a direct way to communicate with users, and users will have a new way to connect with their friends. With Mobiluck specifically, companies will be able to manage an internal mobile newsletter that keeps visitors and searchers informed on specials, events, and other important information related to the business. This information can be shared and responded to creating a two way street for information.

    Mobiluck will be speaking at Mobile Monday in Zurich, Switzerland on December 7, 2009. Be sure to pay special attention to the companies in the mobile space as they will collectively define the future of how we interact with data, businesses, and with one another.

  • Wizi Releases "SMS with Location" for BlackBerry


    Location-sharing start-up Wizi has announced the release of SMS with Location for BlackBerry.

    The application adds a new option to BlackBerry contacts allowing users to send an SMS with their actual position or the location where they are heading.

    Wizi also recommends the best routes when driving in the city using traffic data collected in real time by its community.

    Based in Lisbon, Portugal, Wizi’s SMS with Location lets users:

    • Find actual location on map (F)
    • Automatically insert the full address is SMS
    • Automatically insert GPS coordinates in SMS
    • Copy location to clipboard allowing to paste in any IM application
    • Search location by address (S)
    • Switch between BB Maps or Google Maps (M)

    Wizi’s Andre Goncalves said SMS with Location is currently only available for BlackBerry Device Software 4.5 but would be released soon for Windows Mobile.