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Tag: job

  • Mobile Tag Steps Up Global Drive: Appoints William Hoffman as US CEO


    European 2D barcode leader MTag has set up a US sister company as part of its expansion plans.

    It has appointed William "Chip" Hoffman as CEO of the new venture, Mobile Tag, Inc.

    Headquartered in Atlanta, GA, Hoffman will head a global mobile marketing campaign for the company’s mobile barcode technologies and services.

    Already well established in Europe, MTag specialises in mobile handset software solutions.

    It has two main products: mobiletag and MEEPASS.

    Launched in 2006, mobiletag is an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera.

    MTag developed the software to create quick access to external content.

    Example of Mobiletag web tag

    The French company received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital).

    MTag launched MEEPASS, a new mobile identification product, at this year’s Mobile World Congress in Barcelona.

    Hoffman was responsible for the large-scale operations of mBlox, Inc., Dobson Communications, Advanced TelCom Group, Sprint and Logix Communications Enterprises.

    He has worked closely with companies like Publicis, Interpublic Group, BBDO-Omnicom, and others on interactive advertising using mobile telecommunications technology.

    More recently he was CEO of NeoMedia Technologies, Inc, where he helped develop a global technical and financial system for mobile barcodes.

    Earlier in his career, Hoffman served 8 years with Sprint managing business clients from the Global 10 to small and medium-sized business customers.

  • Campbell Joins Hitachi Global Storage Technologies


    Hitachi Global Storage Technologies has appointed Steven Campbell as Chief Technology Officer.

    Campbell will have global responsibility for all aspects of the company’s product development and technical vision.

    As the top technology executive for Hitachi GST, he will play a strategic role in the company’s future direction and business growth.

    With 30 years of experience in the electronics and data storage industry, he served in senior executive roles at Western Digital Corporation and technology management roles at Quantum and Hewlett-Packard.

    Most recently he was Chief Executive Officer of Singapore listed Innotek Limited and Innotek’s subsidiary Magnecomp Precision Technology, a strategic component supplier to major hard drive companies.

    His experience at Western Digital included serving as General Manager of the Desktop Solutions Line of Business, Senior Vice President of Engineering, Vice President of New Product Introduction and Chief Quality Officer.

    He will be based at Hitachi’s San Jose, California headquarters.