The Korean electronics giant has begun a pilot programme of Simplay HD testing and verification at its facilities.
The scheme aims to ensure customers can simply “plug-and-play” any new device without the frustration of getting home and finding it isn’t compatable with existing equipment.
The testing ensures interoperability between electronic components such as set-top boxes (STBs), high def televisions (HDTVs), digital video disk (DVD) players, cables and audio/video (AV) receivers.
By taking the guesswork out of shopping for HDMI-enabled components it’s hoped that consumer satisfaction will be boosted and return rates reduced.
The pilot programme of Simplay HD testing and verification will be administered by both companies.