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Tag: hd

  • Report says HDTV will not become the new "normal" television until around 2015


    The uptake of HD technology in Europe is accelerating rapidly but there remains a “significant” content gap caused by the lack of HD programming on free-to-air platforms across the region.
    That’s the conclusion of the latest report from media analysts Screen Digest which says that by the end of 2007, 18 per cent of the 165 million European TV households were equipped with HD displays.
    But less than one per cent of these (approximately one million) were fully “HD enabled” – that is equipped with an HD set-top box and an HD subscription enabling them to watch HD broadcasts.
    The report forecasts that by 2012 the situation will have improved little – only 20 per cent of the 85 per cent of European households with HD displays will actually be watching in HD.
    It says that ultimately HD will become the default choice of TV viewers but in the most part they will have to wait at least until 2015 to enjoy the content for free.
    This will be driven by the availability of HD across all free platforms, channels upgrading to HD making other formats unwatchable and next-generation TV’s coming with MPEG4 capability.
    Vincent Létang , senior analyst with Screen Digest and author of the report, said that in the next five years, HDTV will remain little more than a pay TV product in Europe – primarily on satellite.
    He said analogue switch-off, which will happen between 2010 and 2012 will free-up bandwidth capacity on the digital terrestrial platform and will kick-start the next phase of growth in high definition TV.
    “HDTV will become the mainstream and ultimately the standard form of free television around the middle of the next decade,” he said.
    “In ten years time, nobody will ever refer to “high definition” because HD will be everywhere.”
    The report, entitled “HDTV 2008: Global Uptake, Strategies and Business Models”, identifies three critical success factors that will support the successful expansion of HDTV: penetration of HD displays; supply of HD content and the availability of HD broadcast platforms.
    It identifies the lack of access to free-to-air HD channels as a key reason behind the low take-up of HD.
    “In Europe there are currently approximately 100 HD channels, with the vast majority on satellite and only a handful available on cable,” the report states.
    “As of today, only Sweden has launched HD on free-to-air digital terrestrial TV and only France and the UK are likely to follow suit in the short term.”

  • DVD still dominates the movie market but Blu-ray set to overtake by 2012


    The Entertainment Merchants Association (EMA) expects sales of Blu-ray disks in the US to exceed those of standard DVDs by 2012.
    In its latest Annual Report on the Home Entertainment Industry, the EMA reports that home video continues to dominate the movie market.
    This segment of the market had sales of approximately US$24 billion, making it the largest segment of consumer movie spending by far, accounting for 49% of total consumer movie spending in 2007.
    In the video game market, game software sales increased 34% in 2007, to a total of US$8.6 billion.
    EMA is the not-for-profit international trade association that represent s the interests of the home entertainment industry.
    The report said that nearly 9 million high-definition discs were sold in 2007, for which consumers spent more than US$260 million.
    But it projected that in 2012, sales of Blu-ray Discs will have outstripped those of standard DVDs and will generate sales of US$9.5 billion.
    Bo Andersen, president and CEO of EMA, said the report provided comprehensive data on and analysis of sales and rentals of DVDs, Blu-ray Discs, video on demand, computer and console video games, and competing technologies.
    He said DVD still dominated the movie market but consumers were swiftly adopting new technologies.
    “Consumers remain enamored with DVD and video games even as they incorporate new forms of entertainment media into their consumption patterns,” he said.
    “New generations of hardware and software, and alternative delivery channels, will ensure that home video and video games remain phenomenally popular entertainment options for the American public for years to come.”
    Other statistics in the report included:
     Home video generated US US$15.9 billion in sales and US$8.2 billion in rentals in 2007.
     There were 12,177 DVDs released in 2007, down from a peak of 13,950 in 2005.
     Home video spending is projected to increase to US$25.6 billion in 2012.
     Traditional rental stores, dominated by Blockbuster, accounted for 73% of the rental business in 2007.
     Online subscription rental (such as Netflix and Blockbuster’s Total Access) were 25% of the market. Kiosk rental doubled its market share to 2%.

  • Could Angelina Jolie do for Blu-ray what Keanu Reeves did for DVD?


    The idea that one movie could transform a technology from niche to mainstream may seem extreme.
    Yet that is what Craig Kornblau, president of Universal Studios home entertainment, is suggesting will be the effect of the yet-to-be released new thriller starring Angelina Jolie.
    The studio executive believes the film’s highly visual nature could be the trigger to mass sales of Blu-ray devices.
    James McAvoy plays an average guy who’s recruited by Jolie to become a contract assassin.
    Kornblau told Variety Magazine he thought Wanted, which is released in US cinemas on Friday, could do for HD disks what The Matrix did for the standard-def DVD.
    The Matrix, a sci-fi action hit starring Reeves, was an immediate success on DVD, particularly in the sell-through category.
    Previously, most DVD owners were satisfied with renting movies.
    “What The Matrix did for DVD, this could do for Blu-ray,” said Kornblau.
    Variety reported that an audience at an LA Film Festival screening of Wanted applauded the action scenes half-a-dozen times, a reaction unseen since the premiere of The Matrix.
    Kornblau, who was attending the festival, did not say when the movie would be available on Blu-ray.
    But the studio could be preparing to coincide the release with the much speculated introduction of Blu-ray players priced at under US $200.

  • HDTV sets will need new features for sales to continue improving

    Manufacturers will have to install features currently only available as paid-for add-ons in top-of-the-range HDTV models if sales growth is to be sustained.
    That is the conclusion of a report by research firm DisplaySearch which suggests that sales of HDTVs will peak in the next two or three years.
    It goes on to say that sales will then fall unless manufacturers can add compelling features that consumers are willing to pay for.
    Calvin Hsieh, the director of research at DisplaySearch, said internet connectivity, full 1080p resolution, PVR capabilities and upgraded HDMI port specifications need to become standard fare by next year.
    “Our research shows that the growth of the market will peak between 2009 and 2011,” he said.
    “Thereafter, growth will be limited without the development of new, enhanced features for TVs.”
    Less than half the digital TVs sold in Asia, Latin America and the Middle East with screen sizes larger than 40 inches have 1080p resolution – Japan has the highest penetration, at 90 per cent.
    Mr Hsieh said that while internet access is beginning to show up in sets from Panasonic, Sharp, and Sony, among others, once network connections are integrated right into a chip instead of requiring an ungainly add-on box, more applications will emerge that take advantage of the connectivity.

  • Number of LCD TVs being returned rises as viewers demand better quality for HDTV


    The refund rate on LCD TVs has increased to 25-30 per cent in North America despite a drop in prices by branded TV retailers.
    Many vendors reduced prices for 32-inch and 40-inch LCD TVs in May in an attempt to boost sales.
    However, the move has led to a rise in the number of products being returned as viewer expectations about the quality of high-definition images rises.
    The introduction of HD TV broadcasts in North America has made it much easier to compare the resolution of LCD TVs, according to a report in DigiTimes.
    It quotes industry sources who attribute the high refund rate for LCD to consumer dissatisfaction with low-priced products that did not meet their original expectations in terms of picture quality.

  • Savor the carnival atmosphere of Cirque Du Sole as Blu-ray brings the excitement of the big top into your living room

    Sony Pictures has announced it is bringing one of the world famous Cirque Du Soleil’s performances to Blu-ray later this year.
    “Cirque Du Soleil: Corteo”, by the celebrated troupe that has thrilled audiences on five continents, is due to be released on September 2nd.
    Sony said disk would capture all the magic of the performance in stunning high definition. No specs or special features have been announced at this time.
    The move is the latest digital venture by the circus, which has been seen by close to 80 million spectators in over 200 cities.
    Last month, the award winning Cirque announced it was extending its reach through mobile in partnership with YuuZoo, the fast growing new global mobile content, media and advertising company.
    Cirque du Soleil fans around the world are able to download show video excerpts, graphics and wallpapers directly onto their mobile devices through a new service offered through YuuZoo.
    Ron Creevey, president of YuuZoo, said the link-up was intended to expand beyond traditional mobile offerings by providing our customers with a broad selection of popular, unique subjects.
    “That’s one reason we’re very proud to be associated with such an innovative, creative world brand as Cirque du Soleil,” he said.

  • Free high definition content is the future as viewers grow accustomed to the new "normal" television


    The head of the UK’s Freesat digital service believes viewers will begin to resent paying for HDTV as increasing numbers regard it as the new “standard”.
    Emma Scott, managing director of Freesat, which launched in May, said there were already over 10m HD ready TV sets in UK homes.
    But at the time of Freesat’s launch only around 5 per cent of those HD ready homes were actually watching television programmes in high definition – and by subscription.
    Addressing the Broadcast Digital Channels Conference 2008 earlier this month, she said consumers and retailers wanted HD content– but it was the broadcasters that had taken a while to catch up.
    “Free HD is a long term opportunity for broadcasters and for Freesat,” she said. “HD is not a gimmick, it’s a new standard for television and one which every broadcaster I’ve met would love to deliver its content in.
    “I do not believe that HD will remain a long term income driver for pay platform operators – consumers will resent paying for something they see as the ‘new normal’ television if it isn’t premium sport and movies, which they already ‘expect’ to pay for.”
    Freesat offers subscription-free high definition channels and services once viewers have made a one-off payment for equipment.
    It expects to have up to 200 channels by the end of this year, including two high definition services – BBC HD and ITV HD – both available for free.
    Scott said that only with the launch of Freesat, a joint venture between the BBC and ITV, was HDTV really free for anyone who wanted it.
    She pointed to the rise in popularity of HD in the US, saying that the 35 per cent of homes now watching in HD were increasingly loyal to the networks they watched – and sought out HD programming, even if they wouldn’t normally watch the genre.
    “And with 1m Sony Playstation3s and an increasing number of Blu-ray players sold – both of which allow you to watch HD content via an HD ready TV – there are an increasing number of homes who will never want to switch back to just normal, ‘standard’ definition content.”
    Citing other popular examples where consumers get free access to products and services – such as Gmail, YouTube and Skype – she said Freesat hoped to be as successful in broadcasting.
    “So, in a world where there is widespread availability of digital technology, consumers increasingly expect their media for free,” she said.
    “But just being free isn’t enough for Freesat. Freesat will be the best of free, and is only going to get bigger and better.”

  • DirectTV says high definition content is helping attract new subscribers

    The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
    Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
    DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
    He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
    “I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” Guyardo told Advertising Age.
    “Right now is a time when people don’t necessarily have those discretionary dollars to go out to entertainment outside of the house.
    “And so now more than ever, they’re turning to their television as a source of entertainment. And at the end of the day, DirecTV is an exceptional value.”
    Guyardo said that DirecTV launched an aggressive marketing campaign last year to promote its expanded HD lineup, at a time when many consumers were starting to tighten their belts.
    The satcaster expanded its high-def channel total from nine to more than 70 last Autumn.
    “All of our awareness studies would suggest that people clearly do understand that DirecTV is the undisputed leader in HD,” he said.
    Despite adding only a small number of new high-def channels this year DirecTV is currently the leading US provider of high definition TV programming.
    With a new satellite due to come on-stream, it is unlikely to lose the top spot in the near future and is expected to expand its current offering of 96 national HD channels.
    Dish Network lies in second place, with approximately 80 channels, while the cable operators Comcast, Cablevision and Time Warner offer 40-60 high-def channels in some markets.
    In other markets, this figure drops to less than 30 HD channels.
    Verizon currently has fewer than 40 HD channels but says it will up this to150 by the end of 2008.
    AT&T’s U-Verse TV service also offers around 40 HD channels and hasn’t announced any expansion plans.
    Guyardo said that DirecTV was well positioned to attract future HD subscribers.
    “People are still investing a ton of money in big, flat-screen TVs – HDTVs,” he said.
    “The growth has definitely levelled off, but the growth is still there. And I think they want a quality picture on their 50-inch Plasma.”

  • No mention of Olympic factor as US market for flat-panel HDTVs remains strong despite economic down-turn

    Sales of LCD and plasma TVs showed a 53 per cent year-on-year increase in the US for the first quarter of 2008, with more than 7.5 million units sold.
    This represents a 7 per cent increase over industry projections for the period.
    While analysts in Japan have attributed a 35 per cent increase in flat-panel TV sales during the first half of June to the upcoming Beijing Olympics, industry executives in the US are being more cagey.
    But what those attending the DisplaySearch TV Supply Chain Conference in San Diego did agree on was that despite the state of the US economy, the North America TV market remains robust – so far.
    Paul Gagnon director of North American TV research at DisplaySearch, said the data also highlighted consumer preference for smaller LCD and plasma TVs.
    “Smaller TV sizes are doing better than larger sizes, while the larger sizes seem to be under pressure from weakened consumer spending,” he said.
    “For example, global shipments of 32” TVs exceeded our forecasts by 10 per cent, while all screen size categories above 40” fell short of expectations by 3 per cent or more.”
    The summer holiday season is expected to present a major challenge for US retailers if the present economic trend continues, according to a majority of conference attendees.
    That could translate into better deals for consumers, and those deals could remain even if the economy recovers over the next few years because panel manufacturers are adding more TV assembly lines.

  • Shift towards wireless HDTV expected to be gradual as technology evolves


    The race to perfect a wireless HDTV system is being contested by three competing technologies, each one with particular advantages without offering the complete package.
    But within three years one will have emerged as the dominant system, according to a study by ABI Research.
    This is expected to take global installations from an estimated 100,000 this year to the milestone one million by 2012.
    Steve Wilson, principal analyst on the report “Wireless Video Cable Replacement Market and Technologies”, said the wireless HDTV market was still in its “incubation” stage.
    He said a “battle of technologies” was being fought by the three contending systems, loosely characterised as 5 GHz, 60 GHz, and ultra wideband (UWB).
    “5 GHz technology is better understood and more proven but achieving the required data rates requires new approaches and more complex solutions,” he said.
    “UWB technology has bandwidth advantages at in-room distances but drops rapidly at greater ranges.
    “60 GHz allows high data rates, but so far only one company is even close to a viable solution.”
    Among the advantages of wireless HDTV are simplification of installation and the flexibility it offers in positioning TVs.
    There are both commercial applications – digital signage, for example – and domestic applications such as wall-mounting a flat-screen HDTV.
    “The initial sweet spot in the market is where wired installation would be difficult or complicated,” said Wilson.
    He said small numbers of 5 GHz and UWB devices are currently shipping, while demo products of 60 GHz systems are expected early next year.
    “Over the next two to three years, we’re going to see one or two of these wireless HDTV approaches emerge as the primary ones,” he added.
    All the wireless HDTV silicon vendors are venture-backed startups and most established wireless vendors are waiting to see how the market evolves.
    Product manufacturers are moving forward with different strategies.
    Some, like Westinghouse and Belkin, are initially targeting commercial and custom installers where there is clear value-add.
    In contrast, some TV manufacturers such as Sharp and Hitachi are targeting buyers of their latest technology, offering design-oriented, elegant products that come with a wireless connectivity option.