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Tag: directv

  • With DirecTV and Viacom at Odds, Apple HDTV Suffers

    The continuing litigation between Viacom and DirecTV reached new levels this week, as Viacom pulled all of its stations from DirecTV’s more than twenty million subscribers. For those unfortunate satellite viewers, access to some of the most popular networks in the country, including Nickelodeon, Comedy Central, BET and MTV has been denied, with no end to the blackout in sight. Viacom has also removed many of their most watched shows from DirecTV’s free online streaming service, drawing a line against internet-powered content providers.

    With the two media giants battling over internet rights and increased pricing, owners of Apple’s forthcoming HDTV service may find themselves losing out..

    Apple’s goal was to supplement their popular Apple TV service with an expanded offering, one that allows viewers to pick and choose the channels they want included in their plans. This strategy is an affront to the cable providers who really make their money through bundled plans, and refuse to come down from their previous strategies. This is the case with Viacom and DirecTV, and may keep Apple’s a la carte dreams from ever becoming a reality.

    Apple has long contended that their internet service would save consumers money over traditional cable television. But it is clear that Viacom and those other programming behemoths will price individual channels so high that private customers would end up spending far more for Apple’s HDTV service than they would for cable. The only hope is if Apple can strike direct deals with the content creators, thereby giving customers a direct line into picking and choosing their favorite shows. But as Netflix, Hulu and other internet content providers have found, traditional entertainment companies are unwilling to play ball.

  • Boeing Ships HD Broadcasting Satellite DIRECTV 12 to Launch Site

    Boeing, who has provided advanced satellite systems to DIRECTV for more than 16 years, announced that DIRECTV 12 was shipped Nov. 25 from Boeing’s satellite manufacturing facility in El Segundo to the Baikonur Cosmodrome launch facility in Kazakhstan.

    Upon arrival, the satellite will undergo final preparations for a December launch aboard an International Launch Services Proton/Breeze M rocket.

    DIRECTV 12 is the 11th satellite Boeing has built for DIRECTV. According to the company, the new satellite will increase DIRECTV’s high-definition capacity by 50 percent, and when combined with the DIRECTV 10 and 11 satellites that launched in 2007 and 2008, will enable DIRECTV to deliver 200 national and 1,500 local HDTV channels to “millions of U.S. households”.

    DIRECTV 12’s national and spot-beam Ka-band payloads are designed to receive and transmit programming throughout the continental United States, Alaska and Hawaii.

    "The successful launch and deployment of DIRECTV 12 will bring the best in digital television programming to DIRECTV’s more than 18.4 million customers across the United States," assured Craig Cooning, vice president and general manager of Boeing Space and Intelligence Systems.

    Forbes.com has recently named the DIRECTV iPhone app one of the Best Branded Mobile Applications of 2009.

    A unit of The Boeing Company, Boeing Integrated Defense Systems is a space and defense businesses specializing in innovative and capabilities-driven customer solutions, and the world’s largest manufacturer of military aircraft.

  • Full HD broadcasting claims mislead consumers

    The Blu-ray Disc Association has taken issue with announcements from satellite and cable providers that they offer “full HD” programming – but report says Blu-ray not threatened by full HD broadcasting

    Satellite and cable providers on both sides of the Atlantic have recently claimed they are offering full HD – or 1080p – programming.

    These assertions have annoyed the Blu-ray Disc Association (BDA) – not least because the publicity material has stated video quality matches that of Blu-ray.

    The BDA is objecting to these claims of equality, suggesting the comparisons are irresponsible and misleading.

    It argues that satellite companies cannot technically match the Blu-ray experience and it will do whatever it can to prevent consumers receiving incorrect information.

    However, a report from Strategy Analytics suggests that satellite providers are competing primarily with cable and IPTV companies, and not with the Blu-ray Disc format itself.

    It states that Blu-ray content providers and device vendors have little to fear. Instead, they should focus on developing emerging Blu-ray business models and improving the availability of Blu-ray content and devices.

    Despite this, a statement from the BDA said advertising by companies claiming their products deliver high definition picture and sound “equal” to that delivered by Blu-ray Disc are “irresponsible and are misleading to consumers”.

    “Up conversion and satellite broadcast cannot provide a true Blu-ray high definition experience, as neither is technically capable of producing the quality delivered by Blu-ray players and Blu-ray discs,” the statement said.

    The BDA said it was exploring these claims further and will take “appropriate action”, as necessary, to prevent consumers seeking the ultimate in high-definition home entertainment from being misled.

    David Mercer, principal analyst at Strategy Analytics, said 1080p, or Full HD, is the video quality benchmark set by the Blu-ray Disc format.

    “It was inevitable that television service providers would seek to emulate this standard, but their aim is primarily to increase the pressure on rival services, rather than compete with Blu-ray itself,” he said.

    DirecTV and Dish Network in the US, as well as cable operator Numericable in France, have recently introduced Full HD programming in the 1080p format.

    However, according to Strategy Analytics research, many consumers are confused by HDTV services. In the company’s most recent survey, 15 per cent of European consumers believe that they are receiving HDTV service, whereas in reality the figure is only 2 per cent.

    Mercer said that one of the main objectives of Blu-ray Disc developers was to set a benchmark in video quality that would provide sufficient encouragement for DVD owners to upgrade.

    It was also to provide a challenge that few, if any, alternative video distribution platforms could hope to match, at least in the foreseeable future.

    “Those assumptions are now being questioned by recent announcements from broadcasting service providers on both sides of the Atlantic,” he said.

    “These claims have clearly struck a sensitive nerve within the Blu-ray community, which, given their strategy as outlined above, is perhaps not surprising.”

    Mercer said that instinctively he agreed with the BDA because he didn’t believe that DirecTV or Dish would actually be offering programming at the same level of quality of BD.

    But he added that the technical arguments to prove the claim that they are not “technically capable” of doing so could be very difficult to prove one way or the other.

    “In the end, these new Full HD initiatives are more of a statement of competitiveness against rival service providers than against BD itself,” he said.

    “As has often been the case in the past, the satellite providers in the US are battling against cable companies, and now IPTV providers, to set new benchmarks in quality and customer experience.

    “The 1080p story is just another phase in that competitive battle, but it is unlikely to seriously affect Blu-ray’s potential.”

    Is the BDA right to get stroppy? Will this end up in the courts? Please let us know your thoughts.

  • DirectTV says high definition content is helping attract new subscribers

    The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
    Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
    DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
    He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
    “I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” Guyardo told Advertising Age.
    “Right now is a time when people don’t necessarily have those discretionary dollars to go out to entertainment outside of the house.
    “And so now more than ever, they’re turning to their television as a source of entertainment. And at the end of the day, DirecTV is an exceptional value.”
    Guyardo said that DirecTV launched an aggressive marketing campaign last year to promote its expanded HD lineup, at a time when many consumers were starting to tighten their belts.
    The satcaster expanded its high-def channel total from nine to more than 70 last Autumn.
    “All of our awareness studies would suggest that people clearly do understand that DirecTV is the undisputed leader in HD,” he said.
    Despite adding only a small number of new high-def channels this year DirecTV is currently the leading US provider of high definition TV programming.
    With a new satellite due to come on-stream, it is unlikely to lose the top spot in the near future and is expected to expand its current offering of 96 national HD channels.
    Dish Network lies in second place, with approximately 80 channels, while the cable operators Comcast, Cablevision and Time Warner offer 40-60 high-def channels in some markets.
    In other markets, this figure drops to less than 30 HD channels.
    Verizon currently has fewer than 40 HD channels but says it will up this to150 by the end of 2008.
    AT&T’s U-Verse TV service also offers around 40 HD channels and hasn’t announced any expansion plans.
    Guyardo said that DirecTV was well positioned to attract future HD subscribers.
    “People are still investing a ton of money in big, flat-screen TVs – HDTVs,” he said.
    “The growth has definitely levelled off, but the growth is still there. And I think they want a quality picture on their 50-inch Plasma.”