The popularity of the Apple iPhone in Germany – over 100,000 people have bought iPhones there since its launch in November 2007 – has prompted Mercedes-Benz to offer what it claims is an industry first.
The luxury car-maker has unveiled a new cradle specifically for the device which boosts reception and moves controls and display onto the steering wheel and dashboard.
A company report said the move was an acknowledgement by Mercedes of Apple’s current dominance in the mobile arena.
It said the cradle offered owners the means to seamlessly integrate the device’s music and telephone functions into their vehicles’ architecture.