Tag: codec

  • VholdR Offers First Wearable HD camcorder


    VholdR has unveiled what it describes as the first wearable HD camcorder.

    Weighing just four ounces, the 5 Megapixel ContourHD can record 1280×720 video at 30fps or SD video at 60fps with H.264 codec.

    Designed to snap onto a helmet or goggles – the company’s owners are extreme sports enthusiasts – the anodized aluminum camcorder has a 135-degree wide-angle lens with rotation and dual laser alignment.

    There’s a 2GB microSD card included and it supports MicroSD cards up to 16GB – giving up to 8 hours of HD and 16 hours of SD on a single card.

    The ContourHD, which comes with a removable Lithium-ion battery, starts shipping on May 15th for USD $280.

  • Mobile Makers Pushing Hard for 1080p Video Content on Handsets


    The global economy may be suffering but that doesn’t mean the drive for technological advancement draws to a complete halt.

    At the recent Mobile World Congress in Barcelona, On2 Technologies’ director of marketing, Tony Hope, told hdtv-biz.news about the push to bring high-def video content to mobile devices.

    He said the demand from handset manufacturers for 1080p content was growing – and by necessity they are looking two or three years ahead.

    "Almost every handset manufacturer wants to support HD video content on their mobile devices," he said.

    "The view is that two to three years down the road, 1080p decoding will be supported on these devices – and not just decoding but encoding for video and pictures as well."

    Based in Clifton Park, NY, On2 has positioned itself at the forefront of video compression technology and during MWC announced a 1080p video encoder for battery operated devices and consumer electronics.

    The new hardware design, the Hantro 8270, supports H.264 Baseline, Main and High Profile video along with 16Mpixel JPEG still images.

    Hope said On2 could easily be described as "one of the more popular companies that people have never heard of".

    The company’s video compression technologies – including its VP6 codec – are on hundreds of millions of mobiles with Nokia among its customers.

    "We’ve been developing our own compression technology for the last 15 years," he said. "And our VP6 is one of the most popular codecs on the planet."

    With the likes of NVIDIA – with it Tegra APX 2600 chipset – and Texas Instruments – with its OMAP 3 platfrom and plans for a chip that handles 1080p – working feverishly on HD technology, the pace for 1080p certainly seems to be quickening.

  • Broadcast International and Fixstars Develop Software-based H.264 Real-time Encoder


    A PC-based H.264 software encoder that offers advanced encoding solutions has been developed by Broadcast International and Fixstars Corporation.

    The CodecSys CE-100/200 has been designed to improve the productivity of IPTV content creation in areas like Blu-ray disk authoring, digitization of video archives and large scale surveillance camera networks.

    Rod Tiede, president and CEO of Broadcast International, said the availability of the CE-100/200 is significant because it fills a "huge void" in terms of solving the global bandwidth crisis.

    "We’ve seen over and over that the biggest technology problem the world will face in the coming years with regards to video content is video compression and making more bandwidth available to accommodate the popularity and demand for more online video," he said.

    CodecSys CE-100/200 is comprised of Broadcast International’s ultra-high speed video compression software running on IBM’s BladeCenter QS21 server, powered by the Cell/B.E. processor.

    It was originally developed by IBM, Sony and Toshiba to provide the computing power for cutting-edge gaming applications.

    Tiede said the the Cell/B.E. processor on the QS21 helps CodecSys AVC set a new standard for H.264 encoders.

    He said it gave the broadcast industry the ability to handle a high volume of premium quality video and a large number of video channels.

    The CE-100/200 is available immediately.

  • Growing Appeal of Memory Card Movies For Mobiles


    Watching movies on smartphones has in the past had its drawbacks – picture quality, screen size and memory limitations among the most obvious.

    Those are fading rapidly but it seems that delivering video content to mobiles is occupying a lot of people’s attention.

    In the US Alltel Wireless is offering buyers of the new touchscreen Samsung Delve a free 2 GB microSD memory card if they buy the handset before April 16.

    What makes the offer interesting is that Paramount Pictures will put the Mission: Impossible trilogy on the card.

    At last week’s Mobile World Congress in Barcelona, smartphone-biz-news spoke to Marine Desoutter, marketing manager with Mobilclip, about its video compression technology that puts movies on memory cards.

    She said the French company has distributed over 100 movie titles worldwide on Nokia, Sony Ericsson, Motorola and Samsung handsets.

    "Mobile video consumers have not had an optimal experience with video quality on their devices," she said.

    "To change their perception and really deliver on expectations that video quality on mobile devices must match TV or PC quality, the same experience needs to be delivered."

    Desoutter said Mobiclip memory card movies provided full screen display on QVGA handsets (320×240 pixels), 25 frames per second and highly optimized codec for lower battery consumption.

    The memory cards can be used on any handset with a card slot running Symbian S60, Windows Mobile, Palm or Linux operating systems.

    Certainly the quality of the video can’t be faulted but whether movie deals bundled with mobiles will become a standard feature in the near future remains to be seen.

    A survey just released suggests that embedded content is an increasingly strong influence in swaying consumers’ mobile purchase decisions.

    So perhaps the offer of some blockbuster movies on a memory card will be equally persuasive.

    We’d be interested in hearing if you think that’s so.

  • VOD Will Reach Blu-ray Quality – And Beyond

    hdtv.biz-news.com spoke to Mark Horchler, corporate marketing director with video compression provider ATEME, about its plans to deliver video of Blu-ray quality and beyond.

    The Blu-ray Disc Association doesn’t take kindly to satellite and cable providers claiming their products deliver high definition picture and sound “equal” to that delivered by Blu-ray Disc.

    The trade body recently described just such assertions of equality as irresponsible and misleading to the consumer.

    Yet if the noises coming out of video compression provider ATEME are anything to go by, the BDA might have to get used to it.

    ATEME is a leading provider of MPEG-4 AVC / H.264 video compression technology.

    Its offline and streaming encoders power numerous high-end digital video applications, including mobile TV, Video on Demand (VOD) and IPTV.

    These solutions support both standard and HD content, deployed across any platform – from mobile to Ultra HD.

    Mark Horchler, corporate marketing director with ATEME, said there was room for continued improvement with H.264.
    He said the 3rd generation of the codec had just been released and was 25 per cent more efficient.

    “I think we are reaching near Blu-ray quality,” he said. “I have not made a set by set comparison but we are there.”

    Horchler said image quality was continually improving and the company was experimenting with Ultra High Definition video.

    “That’s the future of high definition,” he said. “H.264 will take us to Blu-ray quality and beyond. Blu-ray is largely based on H.264 technology.”

    France, where ATEME was founded in 1991 and has its head office at Bièvres near Paris, is a strong market for the company.

    It recently announced that its H.264 encoding solutions were now serving over one million French IPTV customers in HD.

    This was as a result of major French broadcasters using the encoders to provide HD video over low bitrates.

    IPTV has reached mass market status in France, largely because of its strong ADSL subscriber base of over 15 million customers, value for money offered by triple play services and healthy competition amongst ISPs.

    By the end of this year, France is expected to have up to six million IPTV subscribers, with a quarter having access to HD channels such as France 2 and M6 that use ATEME’s H.264 encoders.

    “France is a leading market for IPTV and is miles ahead of any other country in Europe, if not the world,” said Horchler.

    However, he said that while there was a lack of HD content in some markets, it was only a matter of time before that changed.

    “The potential for HDTV is huge. We are only at the beginning,” he said.

    “As more and more people adopt HD equipment, flat-screen TVs and so on, there will be a snowball effect. People will ask for more HD content.”

    Every market is different

    While IPTV is particularly strong in France, Horchler said that in other countries the infrastructure favored cable or satellite.

    In the US, where the cable market uses MPEG-2, he said there was a strong argument for using H.264 and he believed cable providers would start adopting it.

    “Our solutions carry over all these platforms,” he said.

    Another area where ATEME saw potential for H.264 was the mobile market, something that fitted well with its partnership agreement with Adobe.

    Horchler said the codec could adapt to various sizes and shapes of media device and had a scaleability that allowed the same video to be broadcast on HDTV or a mobile phone, for instance.

    This was a feature that would fit well with the live broadcast of sporting events.

    The internet offers immense possibilities for video and Horchler said he was confident that H.264 would be able to adapt to new opportunities as they emerged.

    He said there were many interesting applications, such as bundling video with advertising services, that were just beginning to take shape.

    “We are in that space. We work with Adobe Flash and this is compatible with 90 per cent of PCs out there,” he said. “I am sure by next year there will be some crazy idea for a business.

    “But the codec will adapt to the business model. It’s so flexible.”