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Tag: cablevision

  • Competition spurs Cablevision to boost HD channels

    Cablevision Systems Corp will give customers another 15 free high definition channels as it faces stiffer competition from satellite TV providers and Verizon Communications Inc.

    New York-based cable operator Cablevision is to add mainstream HD channels including Discovery, Viacom Inc’s Nickelodeon, FX, FOX News, AMC and The Weather Channel to its line-up in an increasingly competitive market.
    The addition of 15 more channels brings its HD offering up to 60 channels.

    Cablevision says that more than 1.1 million of its digital cable subscribers have at least one high-definition TV and HD-enabled set-top box.

    This latest expansion of HD programming by the company, which has more than 3 million subscribers, is in response to competition from satellite rivals DIRECTV Group and DISH Network Corp, as well as a growing threat from Verizon’s expanding FiOS TV service.

    Industry analysts contend that the satellite TV providers have an “HD advantage” because customers think they offer more and better quality HD services than cable.

    DIRECTV has said it will have capacity for more than 150 HD channels by the end of this year and currently has 95. DISH has around 80 HD channels.

    Verizon, which is in a fierce battle for TV subscribers with Cablevision in New York’s Long Island, currently offers 30 HD channels on its FiOS TV service and said it would add another 30 in the next couple of months.
    The phone company said it would also have capacity for 150 HD channels by year-end.

    Cablevision said in June 2007 it would have the capacity to carry more than 500 HD channels by the end of 2007, but this has not translated to an equivalent amount of HD television programming.

  • DirectTV says high definition content is helping attract new subscribers

    The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
    Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
    DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
    He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
    “I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” Guyardo told Advertising Age.
    “Right now is a time when people don’t necessarily have those discretionary dollars to go out to entertainment outside of the house.
    “And so now more than ever, they’re turning to their television as a source of entertainment. And at the end of the day, DirecTV is an exceptional value.”
    Guyardo said that DirecTV launched an aggressive marketing campaign last year to promote its expanded HD lineup, at a time when many consumers were starting to tighten their belts.
    The satcaster expanded its high-def channel total from nine to more than 70 last Autumn.
    “All of our awareness studies would suggest that people clearly do understand that DirecTV is the undisputed leader in HD,” he said.
    Despite adding only a small number of new high-def channels this year DirecTV is currently the leading US provider of high definition TV programming.
    With a new satellite due to come on-stream, it is unlikely to lose the top spot in the near future and is expected to expand its current offering of 96 national HD channels.
    Dish Network lies in second place, with approximately 80 channels, while the cable operators Comcast, Cablevision and Time Warner offer 40-60 high-def channels in some markets.
    In other markets, this figure drops to less than 30 HD channels.
    Verizon currently has fewer than 40 HD channels but says it will up this to150 by the end of 2008.
    AT&T’s U-Verse TV service also offers around 40 HD channels and hasn’t announced any expansion plans.
    Guyardo said that DirecTV was well positioned to attract future HD subscribers.
    “People are still investing a ton of money in big, flat-screen TVs – HDTVs,” he said.
    “The growth has definitely levelled off, but the growth is still there. And I think they want a quality picture on their 50-inch Plasma.”