A recent study by Ericsson ConsumerLab points out 10 of the most common activities of a new smartphone user.
In the order of popularity, the new smartphone users inaugurate the device by installing check-in applications like Foursquare, in order to let friends know their location. The next activity is installing navigation applications that provide maps and traffic information, applications that enable them to watch TV on the Internet, watch movies, or play online.
On the sixth place are ranked the applications that allow users to watch videos live on the Internet, followed by applications that enable them to access social networking games, to use Twitter and read or write on blogs.
In addition, 69% of respondents recognized that use applications to access the Internet on a daily basis, and 20% of them use every day large data traffic services, such as video and TV applications, maps and navigation.
The study was conducted on markets in India, Brazil and Russia, where the use of applications is different from the model seen on developed markets. For example, two out of five users are visiting rarely or never the official platforms that markets applications and download, instead, applications from third party websites or forums. Almost half of users have firstly downloaded applications on computer and then transferred them to the smartphone.
"These figures reveal strong interest in apps that enable consumers to deal with daily challenges and interact with people, places and things in their urban surroundings. We believe that, "Smartphones and apps will be key in transforming everyday life for people in high growth markets going forward into the Networked Society", said Jasmeet Singh Sethi, Senior Specialist at Ericsson ConsumerLab.
