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  • RIM Introduces BlackBerry Torch 9800

    Today, Research In Motion launched the BlackBerry Torch 9800 – RIM’s first slider smartphone. It features a capacitive touch screen, a slide-out QWERTY keyboard, and the new BlackBerry 6 operating system, which includes a WebKit browser.

    BlackBerry 6 features a redesigned interface that seamlessly works with the touch screen and trackpad, includes “expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds,” and provides integrated access to the BlackBerry Messenger, Facebook, Twitter, MySpace and other instant messaging applications.

    According to RIM, new WebKit-based browser renders HTML web pages (as well as HTML email) “quickly and beautifully for a great browsing experience”. It features tabs for accessing multiple sites simultaneously, pinch to zoom and an auto-wrap text zoom feature that can intelligently wrap text in a column while maintaining the placement of a page’s key elements.

    Key BlackBerry Torch features include:
    • new form factor – Touch/QWERTY combination smartphone
    • touch-sensitive trackpad located on the front face of the device
    • BlackBerry App World pre-installed (supporting carrier billing through AT&T)
    • 3.2" 360 x 480 capacitive touch screen display
    • 5.0MP camera with flash, auto focus, image stabilization and geo-tagging
    • Support for 3G networks (HSDPA)
    • 512MB Flash memory, 4GB on-board memory, microSD/SDHC memory card slot (4GB card included, cards up to 32GB supported)
    • Built-in GPS and Wi-Fi (802.11 b/g/n)
    • Network Support
    o GSM/GPRS/EDGE: 850/900/1800/1900 MHz
    o HSPDA/UMTS: 800/850/1900/2100 MHz
    • Approximately 4.4" x 2.4" x 0.57" (closed), 5.8" x 2.4" x 0.57" (open)

    In the U.S, the BlackBerry Torch will be available for AT&T customers on August 12 for $199.99 with 2-year service agreement on a qualifying rate plan and data plan required.

    “We were the first to launch the BlackBerry solution in 1999 and have a rich history of innovation and collaboration with Research In Motion,” said Ralph de la Vega, president and chief executive officer, AT&T Mobility and Consumer Markets.

    “The two companies that brought the first BlackBerry smartphones to market have teamed up again with the new BlackBerry Torch, creating a true generational shift in hardware and operating system for this enormously popular service,” he added.

    Mike Lazaridis, president and co-ceo, Research In Motion, said: “This is one of the most significant launches in RIM’s history and we are proud to introduce the new BlackBerry Torch and BlackBerry 6 together with AT&T.”

    Related articles
    BlackBerry Bold 9650 Coming to Verizon
    RIM Introduces BlackBerry Bold 9650 and Pearl 3G
    comScore: Motorola and RIM Lead U.S. Smartphone Market

  • Consumer Interest in Smartphones Catapulted to Unprecedented Levels

    ChangeWave‘s latest smart phone survey of 4,028 consumers shows an explosive transformation occurring in consumer demand – resulting in some major new winners and losers for second half 2010.

    The survey – completed June 24th – took a close-up look at consumer demand for the new Apple iPhone 4 and the HTC Droid Incredible, along with the impact these and other offerings are having on the rest of the smart phone industry.

    According to the report, consumer smart phone planned buying going forward is at an all-time high for a ChangeWave survey – with 16.4% of respondents in their latest survey saying they plan on buying a smart phone in the next 90 days.

    ChangeWave note that overall buying plans going forward are significantly higher than they were a year ago at the start of the iPhone 3GS release.

    Smart Phone Market Share

    At the individual manufacturers’ level, the survey findings show a major leap forward for Apple and HTC at the expense of RIM and Motorola.

    In terms of current share, Apple (34%) is up 1-pt since our March survey to an all-time high while RIM (34%) has taken another hit – dropping 4-pts in the past 90 days.

    According to ChangeWave, Android phones continue to have a major impact on the market, with HTC (8%; up 2-pts) and its new Droid Incredible and EVO models the biggest beneficiary. Motorola (6%), who in recent surveys had registered a wave of new demand for their Droid model, remains unchanged in the current survey.

    “But it’s when we look at future buying plans that the huge moves upward for Apple and HTC become most apparent. The new Apple iPhone 4 is driving much of the industry’s growth going forward, with more than one-in-two (52%) respondents who plan to buy a smart phone in the next 90 days saying they’ll get an Apple iPhone – an explosive 21-pt leap over our previous survey,” say the survey authors.

    HTC (19%) also shows a huge improvement going forward – registering a 7-pt jump in terms of future buying plans. On the other hand, Motorola (9%) has declined 7-pts since previously.

    The analysts say that the biggest loser of all in the current survey is RIM (6%), which has registered an 8-pt drop to its lowest level ever in a ChangeWave survey.

    Palm has also been buried in the wave of momentum for Apple and HTC. For the first time in a ChangeWave survey, Palm is registering less than 1% of planned smart phone purchases going forward.

    “The combined momentum of these latest Apple and HTC offerings has catapulted consumer interest in smart phones to unprecedented levels – with consumer planned buying now at an all-time high for a ChangeWave survey,” as the report says.

    “Importantly, the momentum for Apple and HTC is occurring at the expense of other smart phone manufacturers – Motorola and Research in Motion in particular,” the analysts conclude.

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    Gartner: Worldwide Smarpthone Sales Grew 49% in Q1 2010

  • Gartner: Worldwide Smarpthone Sales Grew 49% in Q1 2010

    Worldwide smarpthone sales to end users reached 54.3 million units in the first quarter of 2010, an increase of 48.7% from the first quarter of 2009, according to Gartner. Mobile phone sales totalled 314.7 million units, a 17% increase from the same period in 2009.

    Gartner report "Competitive Landscape: Mobile Devices, Worldwide, 1Q10" shows that among the most successful vendors were those that controlled an integrated set of operating system, hardware and services.

    "In the first quarter of 2010, smartphone sales to end users saw their strongest year-on-year increase since 2006," said Carolina Milanesi, research vice president at Gartner.

    Q1 2010 saw RIM, “a pure smartphone player”, make its debut in the top five mobile devices manufacturers, and saw Apple increase its market share by 1.2 percentage points. Android’s momentum continued into the first quarter of 2010, particularly in North America, where sales of Android-based phones increased 707% year-on-year.

    According to the report, growth in the mobile devices market was driven by double-digit growth of smartphone sales in mature markets, helped by wider product availability as well as mass market price tags.

    “Increasing sales of white-box products in some emerging regions, in particular India, also drove sales of mobile phones upward. We expect sales of white-box products to remain very healthy for the remainder of 2010, especially outside of China,” said Milanesi.

    The first quarter also saw some movement outside the top five mobile handset vendor rankings: Hong Kong-based manufacturer G-Five made its debut into the top 10, grabbing 1.4% of market share

    The rise of white-box manufacturers from Asia has also helped the "others" section, as a proportion of overall sales, increase its market share to 19.20%, up 2.7 percentage points.

    “This is having a profound effect on the top five mobile handset manufacturers’ combined share that dropped from 73.3 in the first quarter of 2009 to 70.7% in the first quarter of 2010,” said Milanesi.

    In Q1 2010, Nokia‘s mobile phone sales to end users reached 110.1 million units, a 1.2% decline in market share year-on-year. Although Nokia’s midtier products sold well, Nokia lacks a high-volume driver in the high-end, according to the analysts.

    “MeeGo based devices and other high-end products will not rejuvenate Nokia’s premium portfolio until the end of the third quarter of 2010 at the earliest, and Nokia will continue to feel pressure on its average selling price (ASP) from vendors such as HTC, RIM and Samsung,” said Milanesi.

    The reorganisation announced last week demonstrated that Nokia is trying to streamline the reporting process to deliver results quickly, which Gartner believes shows its recognition of the pressure it faces from investors.

    Samsung sold 64.9 million devices in Q1 2010, an increase of 26.3% year-on-year. Samsung was one of the five vendors in the top10 vendors ranking to grow its market share, which increased by 1.5 percentage points year-on-year.

    RIM’s mobile phone sales reached 10.6 million units, a 45.9% increase year-on-year. RIM is making its debut into the top five worldwide mobile handset manufacturers ranking. RIM’s focus this quarter was centred on its ecosystem strategy, its tightly integrated control of store, OS and device played to RIM’s strengths, according to the report.

    The reports also shows that the first quarter of 2010 was Apple’s strongest quarter yet, which placed the company in the No. 7 position with a 112.2% increase in mobile devices sales.

    “Growth came partly from new communication service providers in established markets, such as the UK, and stronger sales in new markets such as China and South Korea,” said Milanesi.

    She claims that the second quarter of 2010 will be a very important one for Apple. “We expect that Apple will present its new iPhone in June during its Worldwide Developer Conference, which will be the first to feature the latest release of the iPhone OS that includes welcome improvements for developers and users, such as multitasking,” she said.

    OS market
    In the smartphone OS market, Android and Apple were the winners in Q1 2010. Android moved to the No. 4 position displacing Microsoft Windows Mobile for the first time. Both Android and Apple were the only two OSs vendors among the top five to increase market share year-on-year.

    Symbian remained in the No. 1 position but continued to lose as Nokia remains weak in the high-end portfolio.

    Smartphones accounted for 17.3% of all mobile handset sales in the first quarter of 2010, up from 13.6% in the same period in 2009.

    “As seen with the iPad and web books based on Google’s Android platform, mobile OS ecosystems are developing and will move beyond smartphones to continue to deliver consumer value and a rich user experience,” said Roberta Cozza, principal research analyst at Gartner.

    Related articles
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  • NPD: Android Shakes Up U.S. Smartphone Market

    The Android OS continued to shake up the U.S. mobile phone market in the Q1 of 2010, moving past Apple to take the number-two position among smartphone operating systems, according to NPD.

    NPD’s wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM’s OS (36 percent) and ahead of Apple’s OS (21 percent).

    “As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share,” said Ross Rubin, executive director of industry analysis for NPD. “In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.”

    Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless’s smartphone sales on par with AT&T in Q1. According to NPD, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

    “Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry’s willingness to make investments to address consumer demand for smartphones and other mobile devices,” Rubin said. “Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future.”

    The report also shows that the continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter.

    The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.

    Related articles
    comScore: Motorola and RIM Lead U.S. Smartphone Market
    Apple Ranks Highest Among Both Consumer and Business Smartphone Owners

  • RIM Announces BlackBerry MVS 5 with Voice over Wi-Fi Calling

    RIM announced BlackBerry Mobile Voice System 5 with voice over Wi-Fi calling. It works with Cisco UC Manager and enables a business user to use their regular desk phone number and extension from their BlackBerry smartphone.

    According to RIM, with the new version 5, an employee will be able to use a single work phone number shared between their desk phone and BlackBerry smartphone and make and receive enterprise calls on their BlackBerry over a Wi-Fi connection, adding to the existing capability available over cellular networks.

    Calls made through BlackBerry MVS 5 are routed through the corporate phone system/PBX, which helps with adherence to company policies and enables potential savings on long-distance and international roaming charges. It’s easy to use since incoming calls ring simultaneously on the employee’s desk phone and BlackBerry and employees access BlackBerry MVS using the same phone interface that they are already familiar with on their BlackBerry.

    RIM and Cisco have worked closely to integrate BlackBerry MVS 5 with Cisco UC Manager. The solution has been tested for interoperability and will be supported by both RIM and Cisco.

    RIM claims that advanced IT features built into BlackBerry MVS 5 will help to provide “controlled, managed and secure” use of BlackBerry smartphones with the corporate phone system.

    Key features include:
    • Wi-Fi network access controls to set which Wi-Fi networks employees can access
    • Network preference settings with the option of prioritizing the use of Wi-Fi or cellular for making phone calls
    • Authentication to help ensure that only authorized BlackBerry smartphones have access to the corporate phone system
    • Incoming call filtering based on allowed and blocked caller lists

    The company informed that they are working with other companies to make BlackBerry MVS available for a range of PBX systems.

    BlackBerry MVS 5 is expected to be available later this year.

  • RIM Introduces BlackBerry Bold 9650 and Pearl 3G

    RIM today announced two new BlackBerry phones: Bold 9650 – “a global smartphone for CDMA customers” and Pearl 3G – the smallest BlackBerry smartphone yet.

    Bold 9650 supports 3G (EVDO) networks in North America and (HSPA/UMTS) abroad and has a full-QWERTY keyboard, optical trackpad and built-in Wi-Fi (802.11 b/g). It also includes 512 MB Flash memory and an expandable memory card slot that supports up to 32 GB microSDHC cards, with a 2 GB card included.

    It comes with 2.44" 480 x 360 display, 3.2 MP camera (with flash, variable zoom, image stabilization, autofocus and video recording), built-in GPS with support for geotagging, a 3.5 mm stereo headset jack and support for the Bluetooth Stereo Audio Profile (A2DP/AVCRP), support for BlackBerry App World, full HTML web browser, streaming audio and video via RTSP, and 1400 mAhr battery (approx. 5 hours of CDMA talk time).

    Pearl 3G is as powerful as it is compact. Measuring less than two inches wide (50 mm) and weighing only 3.3 ounces (93g), it still manages to pack in support for high-speed 3G (UMTS/HSDPA) networks, Wi-Fi (b/g/n) and GPS along with a 624 Mhz processor with 256 MB Flash memory.

    It also features 360×400 display, a 3.2 MP camera with flash, built-in GPS, an optical trackpad, dedicated volume and media keys, support for tri-band UMTS/HSDPA and quad-band EDGE/GPRS/GSM networks, voice activated dialing, Bluetooth2.1 (with Bluetooth Message Access Profile standard support), microSD/SDHD memory card slot (support for up to 32 GB), and 1150 mAhr battery ( approx. 5.5 hours of talk time on 3G networks).

    Pearl 3G will be available in two models and several colors. The 9100 model features a 20-key condensed QWERTY keyboard and the 9105 model features a 14-key traditional phone keyboard. Both include SureType software that can complete words as the user types.

    Both Bold 9650 and Pearl 3G are expected to be available from “various carriers” in the U.S. beginning in May.

  • comScore: Motorola and RIM Lead U.S. Smartphone Market

    comScore, a firm that measures the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010.

    The report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.

    OEM Market Share

    In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers.

    LG ranked second with 21.7 percent share, followed by Samsung (21.1 percent share), Nokia (9.1 percent share) and RIM (7.8 percent share).

    Smartphone Platform Market Share

    According to the report, 42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October period.

    RIM was the leading mobile smartphone platform in the U.S. with 43.0 percent share of U.S. smartphone subscribers, rising 1.7 percentage points versus three months earlier.

    Apple ranked second with 25.1 percent share (up 0.3 percentage points), followed by Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at 5.7 percent. Google’s Android platform continues to see rapid gains in market share.

    Mobile Content Usage

    In an average month during the measured period, 63.5 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points versus three months prior.

    Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8 percentage points), while subscribers who played games made up 21.7 percent (up 0.4 percentage points).

    Access of social networking sites or blogs experienced strong gains in the past three months, growing 3.3 percentage points to 17.1 percent of mobile subscribers, as the report shows.

  • U.S. Smartphone Market – Only the Strong Will Survive

    According to the recent Canalys Smartphone Analysis, the smart phone market continues to increase as a proportion of the overall mobile phone market in the US.

    Despite a drop in market growth to 6% in Q3 2009, down from 37% in Q2 2009, smart phones represented 26% of all mobile phones shipped in Q3 2009. This is up from 24% in Q2 2009 and will continue to rise in coming quarters.

    The top two smart phone vendors increased their combined market share in Q3 to 76.3%. Research in Motion (RIM) held 48.1% while Apple held 28.2%.

    “Despite what looks like a ‘closed shop’, with continued growth expected in the US smart phone market there is still plenty to play for, and new products are coming thick and fast from the competition,” the report says.

    Four other smartphone platforms in the US market today – Android, Symbian S60, webOS and Windows Mobile – represented only 23.7% of the market in Q3.

    Canalys claims the challenge for the handset vendors on the multivendor platforms is to “differentiate their products, especially as the market gets busier, while also providing competition to Apple and RIM and choice to the consumer.”

    Canalys also thinks that with an increasing number of Android and Windows Mobile devices launching, there can be little, by looking at the specifications, to choose between one and another on the same platform. “A key product differentiator will be seen in the software and the user interface. In short it is all about the user experience, particularly how the user organises their favourite applications, content, messages, people and places,” analysts say.

    Canalys says Verizon needs to fight back against the iPhone’s tremendous success and will be hoping the new Android devices (Motorola’s Droid and HTC’s Droid Eris) will “light up its somewhat uninspiring consumer device portfolio.” Demand for Android devices will be helped by the addition of Google Maps Navigation on Android 2.0.

    Analysts reminds us of the fact that AT&T is the only one of the big four US mobile operators not yet to range an Android device.

    RIM’s US device shipments were up 27.5% in Q3. Around 3.8 million net new subscriber accounts were added worldwide in its fiscal quarter and profits beat analyst expectations. According to Canalys estimates, RIM, with only the Storm, held a 2.2% share of US touch-screen smart phones in Q3 2009. As its entry-level and mid-range (mostly keyboard-based) devices increasingly come up against new touchscreen Android devices, buyers’ appetite for BlackBerry devices will be tested.

    The iPhone remains the leading consumer smart phone in the US. The response to the iPhone 3G S was ‘tremendous’ and ‘very surprising’ according to Apple, so much so that many international markets had limited supply for several weeks.

    Canalys says with each software release the iPhone gets more ‘CIO friendly’. According to Apple, the iPhone is being ‘deployed or piloted’ at more than 50% of Fortune 100 companies and is doing well in higher education institutions and government agencies, though increased device security will still be needed for broad deployment to be considered in government.

    The report shows that US smart phone share of HTC, the leading worldwide manufacturer of Android smart phones, supplying T-Mobile and Vodafone (in EMEA) as well as selling under the HTC brand, has hovered around the 5-7% mark for five quarters.

    “HTC devices are ranged by the big four US mobile operators. These relationships and the installed base of customers it has are crucial to HTC, and Microsoft. From being the first, HTC is now one of many Android device vendors,” says Canalys.

    According to the research group, Motorola “rose from the ashes” of the smart phone market recently with the announcement of the new Android-based smart phones, the CLIQ with T-Mobile and the Droid with Verizon.

    “If the CLIQ and the Droid do anything like as well as the RAZR did it will give Motorola a solid base for 2010. Working on Android means that building its own app store need not be a top priority for Motorola.,” according to Canalys.

    They also think Nokia really needs a big hit in the US (“It has failed to get its most popular Nseries devices ranged by the leading US mobile operators and it has thus far failed to make a significant impression with its Ovi services in the US”), Palm needs the old volumes back (“Mobile operators must be convinced that they can profit from ranging Palm webOS devices. Palm needs their commitment”), and Samsung has lagged in smart phones, although it still leads the overall US mobile phone market and continues to roll out new handsets with all leading mobile operators at a “blistering pace.”

    Canalys notices that there are more vendors planning to launch smart phones in the US in the next few months: Dell, Kyocera Wireless, LG (Android handsets) and Acer (Android and Windows phones).

    “They will all be faced with the same challenges: getting their smart phones ranged by the mobile operators and capturing the imagination of consumers. The mobile operators can only range, subsidise and promote a certain number of devices. As Apple did, new entrants need to come up with something special, and that is no easy feat,” the report concludes.

  • T-Mobile to Offer First 3G BlackBerry with Voice Calling over Wi-Fi

    RIM announced the upcoming availability of the BlackBerry Bold 9700 with Wi-Fi Calling from T-Mobile.

    It will be the first 3G-powered BlackBerry available through T-Mobile USA, and also the first smartphone from RIM that includes built-in support for both 3G connectivity and voice calls over Wi-Fi, according to T-Mobile.

    T-Mobile customers can continue to get mobile coverage and nationwide Wi-Fi calling with the company’s Unlimited HotSpot Calling service or, for business customers, the new Wi-Fi Calling with MobileOffice solution.

    Wi-Fi calling will require Unlimited HotSpot Calling mobile plan or Wi-Fi Calling with MobileOffice service, qualifying rate plan, broadband internet connection and wireless router.

    T-Mobile’s Unlimited HotSpot Calling is an add-on feature to qualifying mobile plan that enables unlimited nationwide calling over Wi-Fi from home and from all of US T-Mobile HotSpot locations across the country. It starts from $9.99. Regular plan minutes are used when call does not originate on Wi-Fi network.

    Rumored as the Onyx, Bold 9700 comes with new BlackBerry OS 5.0, 624 MHz processor, 2.44” light-sensing display, 256MB Flash memory, built-in GPS and Wi-Fi (802.11 b/g), 3.2 megapixel camera with autofocus, flash and video recording, full-QWERTY keyboard, touch-sensitive optical trackpad and micro SDHC 2GB card.

    It includes support for 3G HSDPA networks around the world and provides all well known RIM’s mobile e-mail and messaging solution, and access to social networking applications.

    Many applications from BlackBerry App World are readily available directly on the 9700, such as Slacker Radio (free music), TeleNav GPS Navigator (turn-by-turn directions), and visual voicemail.

    The new BlackBerry smartphone is expected to be available in November.

    By the end of the year T-Mobile’s 3G network is planned to be available to approximately 200 million people across the U.S.

  • Apple Ranks Highest Among Both Consumer and Business Smartphone Owners

    Overall satisfaction among smartphone owners has increased considerably over time as manufacturers continue to improve styling, feature sets, usability and software, according to the J.D. Power and Associates studies.

    Satisfaction among consumer smartphone owners has increased by 14 index points (on a 1,000-point scale) from just six months ago, while satisfaction among business owners has increased by 43 index points from 2008 as these devices have become more stylish, customizable and user-friendly, the report says.

    Among traditional mobile phone owners, overall satisfaction has declined by six index points from April 2009, likely as a result of heightened awareness among traditional mobile phone owners of advanced features available on smartphones.

    J.D. Power and Associates studies measure customer satisfaction with traditional wireless handsets and smartphones across several key factors. In order of importance, key factors of overall satisfaction with traditional wireless handsets are operation (30%); physical design (30%); features (20%); and battery function (20%).

    For consumer smartphones, key factors are ease of operation (30%); operating system (22%); features (21%); physical design (18%); and battery function (9%). For business smartphones, key factors include ease of operation (29%); operating system (23%); physical design (21%); features (16%); and battery function (11%).

    Apple ranks highest among manufacturers of smartphones used primarily for personal reasons, with a score of 811, and performs particularly well in ease of operation, operating system, features and physical design. LG (776) and RIM BlackBerry (759) follow Apple in the rankings.

    Among customers who use their smartphones primarily for business purposes, Apple ranks highest with a score of 803, followed by RIM BlackBerry (724).

    LG ranks highest in overall wireless customer satisfaction with traditional handsets with a score of 723, performing well across all factors, particularly battery function, features and operation.

    The proportion of consumers who purchase more affordable smartphones (those costing less than $100) has significantly increased among most of the manufacturers included in the rankings, compared with the previous wave of the study six months ago. This indicates that wireless carriers are discounting their devices to attract new customers who are willing to pay for more costly service plans.

    "Attractive rebates or discounts offered to current smartphone owners, as well as incentives given to traditional handset owners to upgrade to smartphones, are effective ways for wireless carriers to generate revenue and increase market share," said Kirk Parsons, senior director of wireless services at J.D. Power and Associates.

    "It is important, however, that manufacturers meet the expectations of those taking advantage of such offers by ensuring the features are intuitive and ultimately rewarding to them in the long run. Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit owners’ individual needs is essential to providing a high-quality and rewarding wireless experience."

    The studies also find the following key wireless handset usage patterns:
    • Among consumer smartphone owners, 22 percent want Wi-Fi capability in their next handset, while 21 percent want touch-screen capabilities and 17 percent want GPS capability.
    • More than 40 percent of consumer smartphone owners report entirely replacing landline calling with mobile phone calling, while only 27 percent of traditional handset owners have done the same.
    • Among business smartphone owners, more than one-half report downloading third-party games for entertainment, while 46 percent report downloading travel software such as maps and weather applications-indicating business users are also integrating their devices into their personal lives. In addition, nearly one-half of owners (46%) report downloading business utility applications to increase productivity.