WD has launched a 500 GB capacity portable USB drive that is designed to make it easy to store a half a terabyte of music, videos or photos while being small enough to fit in the palm of your hand.
A recent consumer study conducted by WD of 1,559 external hard drive users revealed that 54 per cent of survey respondents wished that there was an automatic way to back up their computer without having to think about it.
My Passport Elite portable drives are equipped with software to automatically back up consumers’ ever-growing collection of personal media and digital files.
Weighing in at less than 7 ounces and designed to withstand the rigors of everyday use, the new 500 GB My Passport portable drives are small enough to fit in a pocket or backpack for easy portability.
Jim Welsh, vice president and general manager of WD’s branded products and consumer electronics groups, said: "In our mobile society, there is an increasing desire to have data collection at your finger tips at all times.
"The new My Passport 500 GB portable drives provide the convenience of a compact USB-powered drive with the high capacity previously only available in larger desktop drives."
MSRP for the My Passport Essential family of portable drives is GBP £109.99 for the 400 GB and GBP £129.99 for the 500 GB capacities.
MSRP for the My Passport Elite family of portable drives is GBP £133.99 for the 400 GB and GBP £153.99 for the 500 GB capacities.
Features of the My Passport Elite and My Passport Essential portable drives include:
– USB-bus powered, which eliminates the need for an external power adapter
– Synchronisation software that lets users sync their changes and protect their information with 128-bit encryption
– plug-and-play capability with gaming consoles to make it easy to play music and view photos and video files on a TV.