It enables mobile network operators (MNOs) to distribute preloaded and downloaded content on removable memory cards, while restricting the accessibility of such premium content to their network subscribers.
The content protection service is made possible by enabling memory cards to authenticate user credentials via data on the SIM card.
SanDisk and LG Electronics demonstrated the technology using the new LG KC910 Renoir.
It ensures that content preloaded in the cards can only be used in approved handsets.
The two companies have worked closely to implement this new technology.
SanDisk’s technology brings flexible storage-based services to network operators by allowing IP connectivity to the memory card in the handset.
The memory card serves as a network node that is remotely manageable by the operator using industry-standard TCP/IP and OMA Smart Card Web Server.
Amir Lehr, senior director of business development at SanDisk, said the technology would allow handset manufacturers and MNOs to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices.
He said it marks the beginning of a new era in mobile phone service and content distribution.
LG Electronics’ adoption of new technologies like the OMA SmartCard Web Server (SCWS) standard, allows the subscriber’s SIM card to be used as an authorization server.