RIM’s rival to Apple’s App Store has moved a step closer to fruition.

The Canadian company has sent a message to all registered BlackBerry developers calling for application submissions for its application storefront.

RIM tells potential developers that a spring launch is on the cards – so there’s a good chance that come opening day, the "shelves" will be well stocked with software.

Below is the full note to developers:

BlackBerry Application Storefront

Bring us your innovative genius:

BlackBerry application storefront now accepting submissions

Be first in line to submit applications you’ve designed for BlackBerry smartphones to the new BlackBerry application storefront. We’re counting down to a spring launch and we’re accepting submissions right now. Find out how to submit an application to the BlackBerry application storefront.

The storefront will be an ideal spot for developers to bring their applications—whether they are consumer-focused or targeted to business users1.

Why Submit an Application?

The market for BlackBerry applications is growing at a phenomenal rate and the application storefront will offer you the exciting opportunity to showcase your applications to millions of BlackBerry smartphone users. It will provide consumers with greater choice, and enhanced application discovery.

Who Can Submit?

Developers across the globe are invited to submit their applications for consideration in the BlackBerry application storefront.

Thank you for considering submitting your application and we look forward to working with you on the launch of the BlackBerry application storefront.

Learn more about the BlackBerry storefront application submission process.

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