At the Mobile World Congress we spoke to Avi Marinstrauss, VP Global Sales at 3GVision, the company that is the global pioneer and leader in mobile barcode reading. Their star product i-nigma offers comprehensive 1D/2D mobile barcode solution incorporating a code-creation, campaign management and advanced metrics reporting platform.

Since 2002, they have embedded over 100 million phones with their barcode reader for global tier-1 mobile operators (Telstra, France Telecom), mobile handset manufacturers (Nokia, Samsung, LG, Sony Ericsson, and Motorola) and most Japanese vendors (Sharp, NEC, Kyocera, Toshiba).

They say 3GVision is the de facto’ industry standard in Japan – the world’s first fully developed mobile barcode market.

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