4K TV in US homes is anticipated to rise from 10% to 33% for the coming 4 years, as indicated in a report published by the Connected Home Devices Strategy Analytics. In 2020, The Ultra high-definition TV shipments are expected to account for about 41% of flat panel TV units across the world, an increment of 37% from this year (2014).
America hopes to outdo China in 2020 by having the most UHD TV household penetrations across the world. In terms of regions, UHD household penetration in 2020 is expected to reach 22% in Western Europe, 32% in North America, and 18% in the Asia Pacific.
Connection Home Devices analyst Eric Smith stated that not withstanding UHD content’s limited availability, the improved quality of picture that has been promised by the vendor is the major attraction to the early adopters of UHD TVs. TV manufacturers, however, are working towards perfecting the up-scaling theirs sets’ engines while at the same time putting a strong market focus in the advantages of converting the 1080p into UHD content.
According to David Watkins, Connection Home Devices service director, the demand for UHD TVs has exceeded the previous expectations with the current adoption rates being similar to the 1080p TVs ones in the mid-2000s. In the mid-2000s the sales penetrations of 1080 TVs hit about 5% of all the demand in a period of three years. It is expected that by the end of 2020, UHD will be standard in screen sizes of above 40 inches. The sub 40-inch TVs are, however, expected to remain within the realm of 1080p.