Movavi has announced an expansion of its popular online video conversion service.

The upgraded service now enables users to fine tune a number of conversion parameters – codecs, resolution, video and audio quality, bitrate, and other key elements demanded by more sophisticated users.

The multimedia processing tool developer said all new functionality is accessible through a new Customization link, which opens a separate window, enabling users to make the necessary changes without leaving the main site.

Natalia Khudyakova, Moscow-based Movavi’s CEO, said the functionality extension is a part of our strategy for the development of

She said the goal is to create the most fully-functional and easy-to-use free online video conversion service.

"In line with this goal, we have removed the requirement for users to register with an email address before starting the conversion, and have also added support for HD video," she said.

Additional enhancements to planned for the near future include image manipulation and online storage for users’ media files.

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