The upcoming US presidential inauguration will be broadcast in Europe in high definition for the first time ever following "unprecedented demand" from broadcasters.

Eurovision is to offer European broadcasters access to full HDTV coverage of the ceremony, Barack Obama’s speech and motorcade beamed from cameras on location in Washington DC.

US President-elect Barack Obama

The company is better known for its eponymous annual pan-European song contest, which now attracts some 120 million viewers thanks to an eastern-led revival.

Eurovision America’s president, Bill Dunlop, said they were more than trebling the number of circuits provided compared to the same event four years ago.

"All over Europe, networks are planning special programming to bring this historic day to their viewers live," he said.

Founded in 1950, Eurovision is a network grouping more than 75 national broadcasters in Europe.

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