Competition among US TV providers continues apace as satellite networks’ claims to be first to offer all programming in MPEG-4

Dish Network is claiming a pay-TV industry first with its announcement that it is to transmit all standard and HDTV programming in the MPEG-4 Advanced Video Coding Standard.

Always keen to stress any competitive advantage over its rivals, the satellite provider asserts this is just the latest in a series of market-leading offerings.

Recent announcements have included its latest HDTV expansion; the launch of TurboHD, the only 100 per cent HD service; the availability of movies in Blu-ray Disc quality 1080p resolution and the commitment to offer up to 150 national HD channels by the end of the year.

DISH officials said that new customers in 21 designated markets in the eastern half of the country who sign up for any Dish Network HD package will be the first in the nation to receive the advanced delivery system on all televisions connected to Dish Network service.

This includes all SD and HD programming broadcast in MPEG-4 via Dish Network’s MPEG-4 HD and HD DVR receivers.

To maximize the benefits of MPEG-4 TV, new customers can sign up for Dish Network’s recently introduced TurboHD, the only packages in the industry featuring 100 per cent HD, MPEG-4 programming, starting at US$24.99 per month.

TurboHD is available in three separate tiers and comprises special “turbo-charged” features and benefits that include what the company says is the highest quality HD available including 1080p where applicable, and the most-watched HD channels that may be viewed on any TV—analog, digital or high definition.

Current Dish Network customers can get a “turbo-charged” HD package from US$10 more per month.

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