Rovi and Samsung announced a multi-year, multi-country technology and patent licensing agreement that allows Samsung to incorporate Rovi’s interactive program guide (IPG) technologies into its next-generation TVs and other consumer electronics devices.
Rovi’s IPG technologies enable CE manufacturers to integrate interactive, on-screen listings into their products to help viewers navigate, sort, select, and schedule television programming.
According to the company, Rovi’s guide technologies are designed to provide consumers with “simple and intuitive” access to digital media content of all types as well as a personalized home entertainment experience “that makes it easy for consumers to find what they want, when they want it”.
Third party guide developers can license Rovi interactive program guide products and technologies. Rovi IPGs are incorporated into consumer electronics products, including plasma, DLP, and LCD televisions as well as DVD recorder-based products. Patent licensing is also available to online and mobile providers.
“As the choices in content, channels and viewing platforms increase exponentially, consumers need advanced guidance technologies that will help them find out ‘what’s on’,” said Tom Carson, executive vice president, sales and services of Rovi Corporation.
Kyung Shik Lee, vice president of Samsung Electronics added: “by working with Rovi, we are dedicated to bringing an advanced digital home entertainment experience that empowers consumers to find their favorite content on the television while also enabling them to discover new programming quickly and easily.”
Financial terms of the deal have not been disclosed.
Rovi holds over 4,000 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
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