While the market for High-Definition TV has hit the mainstream, the industry has already started speculating about the commercialization of Ultra-High Definition (UHD).
Market research firm, In-Stat, believes there will be a lengthy time period before the UHD market reaches a critical mass of 5% household penetration.
However, as the initial market debuts over the next five to ten years, there will be ample opportunities for technology companies, manufacturers, service providers and media companies to experiment with business models and strategies to make UHD a strong business in the long term, as the In-Stat analysts claim.
“This is a vast improvement over the currently available end user viewing experience in the home,” says Michelle Abraham, In-Stat analyst.
As originally proposed, UHD comes in two levels of resolution: 7680 x 4320 pixels (i.e., 8K resolution), and 3840 x 2160 (i.e., 4K resolution).
The In-Stat report says the rising popularity of high resolution digital cinema will expose consumers to high resolution content. Then, early UHDTVs will be made available to provide a digital cinema high resolution viewing experience in the home.
Ultimately, broadcasters will start offering UHD content to an addressable market of UHDTVs, between 2017 and 2022.
In-Stat expects the total installed base of UHDTVs Europe to approach 5% household penetration until 2021, and increase to over 28.2% penetration by 2025.
In Asia-Pacific, Japan will be among the early adopter countries.