Research in Motion is thinking ahead, while the Blackberry 10 is about to hit the market. RIM CEO Thorsten Heins told Die Welt that they are examining the possibility of selling their hardware to other hardware manufacturers in the future. This means that they could license their technologies and provide them to others, leaving behind their exclusivity, which had its advantages, but also its disadvantages.
More specifically, he mentioned:
"There are several options, including the sale of the hardware production is as much as licensing our software. But there is no reason for us to decide in hectic. It is important first of all, BlackBerry 10 successfully putting them on the market. Then we shall see."
Altough it is still early to predict the future of RIM, it could be a good choice, which could significantly expand their audience. Especially now with the release of Blackberry 10 that they have put all their hopes on, it could be a wise move indeed for such a thought.
For the time being they are focusing on the promotion of BB10, enlarging its hype and raising the anticipation level. For example, RIM's stock is following the general hype that favors RIM, jumping more than 10% the last week. And BB10 has not even launched to justify the general optimism.
If it is a success, as they wish, why not plan for bigger things?