Motorola announced a global alliance with Microsoft to deploy Bing services on Motorola devices powered by Android.

This new offering, launching in China on smartphones in Q1, will provide consumers a choice when using search and map functions on their Android-based devices.

This collaboration will bring a pre-loaded Bing bookmark on the mobile browser and an enhanced search widget with Bing integration.

According to Motorola, by enabling users to customize their devices and select their own search provider, the company, with help from Microsoft, is expanding the capabilities and range of services currently offered in the marketplace and opening the doors for increased personalization.

According to Christy Wyatt, corporate vice president of software and services at Motorola Mobile Devices, “the consumer choice is one of the most critical components to ensuring a rich and seamless client experience".

He said the addition of Bing services to their Android-based smartphones in China is “another important step in empowering Motorola’s end-users."

"Mobile devices continue to be a critical place for customers to access location-based services such as local search and mapping," stated Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft.

Search and Maps capabilities through Microsoft will initially be available in China, starting in Q1 2010, through either pre-load or over-the-air updates for devices already in market.

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