We have saved the date for long-expected Motorola’s big event, but instead of rumored two phones – Sholes and Morrison – the company introduced just one handset – CLIQ and the new custom Android UI – the MOTOBLUR.
“Your entire social life now in a single streem!” – announced Motorola at GigaOM’s Mobilize ‘09 conference, unveiling the company’s first Android phone, “the first phone with social skills”. But all that buzz was not much about the new device, it was more about the new innovative interface solution.
Developed by Motorola, MOTOBLUR is a solution that manages and integrates communications: it syncs contacts, posts, messages, photos, etc. – from sources such as Facebook, MySpace, Twitter, Gmail, e-mail – and automatically delivers it to live widgets on the home screen. There is no need to open and close different applications or menus.
According to the company, MOTOBLUR is also easy to set up and secure – all contacts, log-in information, home screen customizations, e-mail and social network messages are backed up on the MOTOBLUR secure server. Lost or stolen phones can be found with integrated A-GPS from the online owner’s portal, and data can even be wiped clean.
“With MOTOBLUR we are differentiating the Android experience for consumers by delivering a unique mobile device experience designed around the way people interact today,” said Sanjay Jha, co-CEO of Motorola.
“MOTOBLUR helps us to create phones that are instinctive, social and smart,” he added.
This new solution will be available first on Motorola’s new device, called Motorola CLIQ in the U.S. and Motorola DEXT elsewhere around the globe.
In the U.S., CLIQ will be available exclusively to T-Mobile customers later this fall in two colors — Titanium and Winter White.
DEXT will be available with Orange in the United Kingdom and France, Telefonica in Spain and America Movil in Latin America.
The first Motorolas’s 3G Android-powered device features include a 3.1-inch HVGA touch-screen display, a 5 megapixel auto focus camera with video capture and playback at 24 frames per second, a 3.5mm headset jack, a music player with pre-loaded Amazon MP3 store application, Shazam, iMeem Mobile, and a pre-installed 2GB microSD memory card.
This QWERTY slider comes with thousands of applications and widgets from MOTOBLUR, Android Market or pre-loaded Google mobile services, Google Search by voice, Google Maps with Street View, YouTube and Picasa.