Mobile Tag has announced that it has been selected by JCDecaux as the technological partner to deploy flashcodes (2D barcodes) on bus shelters within the Quartier Numérique (Digital Area) in Paris, France.

The 2D mobile barcode specialist said the new flashcode service – called Mobilités – will offer both Parisians and tourists access to external content via mobile phones with Internet access.

The 19 JCDecaux bus shelters in the Quartier Numérique give instant access to practical, historical, cultural and entertaining content using Mobile Tag’s technology.

To obtain content, users simply shoot one of the flashcodes (2D barcodes) located on either side of the bus shelter with their mobile phone’s camera, which then gives instant access to the mobile portal via their Internet connection.

Christian Francois Viala, marketing director for Mobile Tag, said it was an important moment for Mobile Tag and flashcode deployment.

Mobile Tag also provides MEEPASS, a new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona.

"The Mobilités service offers great visibility for 2D barcodes," he said.

"We plan to develop this offer with additional services, giving Mobilités the chance to grow and become part of the day-to-day lives of Parisians."

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