The iPhone may be made in China but Apple still hasn’t launched its game-changing handset there yet.
That hasn’t stopped the 3G smartphone having a huge impact on China’s estimated 700 million cell phone market, according to the latest report from Research and Markets.
It says that Apple’s iPhone has had a significant impact on the smartphone world generally, because of its user interface (UI), user experience (UE), and business model.
And despite not being officially on sale in China, the report says it has also made a big impact on the smartphone market there as well.
"The iPhone has set a standard for users’ expectation of entertainment smartphones, resulting in iPhone-like models appearing in the marketplace," the report states.
Not surprisingly, it goes on to predict that this type of revolutionary UI/UE, enabled by a touchscreen, with acceleration and proximity sensors technologies will be a distinct trend in China’s entertainment smartphone market over the next two years.
The report analyses Chinese consumer attitudes toward smartphones (including the iPhone) based on a web survey carried out in May 2008.
Based on this analysis, the repsearch provides drivers and barriers for the Chinese smartphone market and smartphone shipment forecasts from 2008 to 2012.
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